Always committed to innovation, INVISTA, owner of the LYCRA® brand, is currently holding trade seminars and presentations across the globe to introduce 2016/2017 trends for socks and hosiery. The Legwear Fashion Directions reveal what benefits consumers will expect from their hosiery over the next few years, giving B2B partners the opportunity to adopt and promote them early.
“We have developed multiple solutions for the legwear industry that places the consumer at the centre of our innovation process; always directed towards the future but engaging with lifestyle trends and needs that are relevant and powerful,” says Sybille Bald, Global Segment Leader at INVISTA. “From the high-powered women looking for her legwear to deliver in all situations to the young care-free spirit looking for gear that mirrors her lifestyle.”
See these forward trends and insights into the future of legwear first in Underlines, out on 4th January 2016.