Lingerie, swimwear and nightwear brand Boux Avenue, is supporting Graduate Fashion Week 2016 by sponsoring the Lingerie and Swimwear Award. Boux Avenue leapt on the lingerie scene in 2011 and has had rapid success in this competitive marketplace.
When the opportunity arose for Boux Avenue to become involved with Graduate Fashion Week, the brand welcomed the chance to celebrate emerging talent in the UK and show its support for the charity. For a brand that prides itself on expert bra fitting and unrivalled high quality garments, Boux Avenue’s COO, Buying Director and Marketing & Ecommerce Director will bring a wealth of knowledge and expertise to the judging panel for this award.
“We are thrilled to be sponsoring the Lingerie and Swimwear Award at this year’s Graduate Fashion Week – two categories that are obviously very close to our hearts! We feel very strongly about supporting young talent and are really excited to see all their hard work pay off at the show.
“The winner will also get the opportunity to do a six week placement at Boux Avenue where they will be fully immersed in the day to day running of a successful lingerie and swimwear brand, gaining invaluable experience that will help kick start their career in the industry.”
Alex Paphitis, Boux Avenue COO.
Boux Avenue will host a competition on their social channels to win tickets to attend Graduate Fashion Week which will be running from 5th – 8th June.
Nui Ami is going to return to The Lingerie Edit this July, showcasing a brand new range of sleepwear in addition to their luxurious cup-sized loungewear. ‘Paris Montmartre’ is comprised of chemises, robes and sleep bralettes in a chic palate of blush silk satin with accents of caramel French Leavers lace, available in cup sizes A-F. The brand’s signature collections London, Venice and LA will also be at the show and are available in up to ten cup sizes.
The Lingerie Edit is an exclusive trade showroom event which gathers around 30 premium intimates and swimwear brands in the heart of London. The show will be returning to the Savoy Hotel on Thursday 14th & Friday 15th July 2016, at the Abraham Lincoln & Manhattan rooms.
Marie Boutique are celebrating a milestone this September with the launch of an exciting project in collaboration with lingerie brands. To mark the boutique’s 80th birthday, the Marie team are organising a pop up exhibition aimed at educating current and potential clients on traditional corsetry-making techniques, fabric development and how lingerie shapes and styling have changed over the last 80 years. Lingerie brands that wish to participate are encouraged to send historical pieces, old illustrations or adverts that will help tell the story of our industry.
Old newspaper articles and historical artefacts are also going to be included in the exhibition as well as customer memoirs to celebrate Marie being a part of the local community for so long. Marie Boutique’s 80th Birthday Exhibition will take place in the Abingdon County Hall Museum (pictured below) between 8th-16th September 2016.
Caroline Rush at Meet the Manufacturer 2015
The British Fashion Council and Make it British are working together to co-host a debate and networking party at the 2016 Meet the Manufacturer event taking place on 25 and 26 May at The Old Truman Brewery. The conference and trade show programme, organised by Make it British, will bring together key designers and manufacturers to discuss positive fashion and sustainability in the British fashion industry.
Caroline Rush, CEO of the BFC explains: “Many of our British designers are already manufacturing product here in the UK, however, we are frequently asked to make introductions and provide more information on the right production partners. We hope that partnering with Make it British to host a debate at the Meet the Manufacturer event will encourage a better network and opportunities for designers and British manufacturers to work together – which is a key target of our Positive Fashion initiative led by Marks & Spencer.”
Kate Hills, CEO and founder of Make it British, adds: “We’re delighted to be collaborating with the BFC to promote positive fashion and sustainability. We have a wealth of high-end manufacturers in the UK who provide a valuable service to British designers who rely on the skills, flexibility and location of these suppliers when developing their collections for London Fashion Week.”
Hanro of Switzerland unveiled a custom piece of art stretching for nearly 20 metres at its store in New York’s meatpacking district. Created by artist Izak Zenou, the private showing took place on 5th May with public viewing from 6th. On Saturday 7th Hanro invited all customers to a kick-off celebration to see the mural and the artist and enjoy 20% discounts on purchases.
The collaboration is the latest move in Hanro’s on-going public art campaign.
Prestige London being held at Old Billingsgate and St Katharine’s Docks, held its first ever fashion show yesterday evening as part of a multi-level event for luxury yachts, boats and prestige cars. With London home to more than twice the number of millionaires and billionaires than any other city on earth (source: The Sunday Times) it is arguably the world’s most important financial centre.
Luxury hosiery, r-t-w, swim and intimate apparel brands took part in the fashion show.
Raine & Bea
Moda Lingerie & Swimwear will introduce its anticipated new section within the lingerie hall – Ath-Leisure – to showcase a range of clothing and intimate apparel for the active sector.
Moda expands into athleisure
The’new look’ Moda Lingerie will sustain its new position with increased definition and product categories and the news has been welcomed by buyers. “The new Ath-Leisure area sounds really exciting,” said Katherine Stokes, Browns lingerie & hosiery buyer. “Sports bras are a good seller for us, so I will definitely be taking a look…it will be helpful to come to Moda where I can see all of my suppliers under one roof.”
Moda Boutique will continue for the August 2016 event at the NEC with new labels Rebeliss and Wild Geese both launching there. The new format and new hall introduced in February 2016 proved a hit with both exhibitors and buyers and the August event will broaden that appeal.