Anita innovations presented in Austria

AnitaTeam

New developments from Anita have been announced as the Anita UK team returns home from a few days in Austria, where they enjoyed advanced training on the company’s Lymph O Fit range. The intensive training was carried out at the Anita Distribution Centre by Ruth Stratman, who designed all the Lymph O Fit products and Beate Raupach, head of international training for Anita.

The Lymph O Fit products are specialist items designed to assist women suffering from light lymphodemas following the removal of lymph nodes, and include the Lymph O Fit bra, the Lymph O Fit arm sleeve with hand, the Lymph O Fit arm sleeve without a hand and the Lymph O Fit glove. The products are are all made with a specialist fabric that massages the skin of the wearer to improve the flow of fluids around the body, preventing fluid build up which can cause edemas.

Two new highly technical bras are also on the horizon including a new improved post-op compression bra with no seams on the inside, made of the same fabric as the Anita Active Air Control support bra, and the Post OP Mastectomy Bra (1091), an innovative garment with two separate cups, a regular bra cup for the unaffected breast and a clever cup with a pocket on the inside to hold a temporary soft breast form. The pocket is also lined with the Lymph O Fit fabric which will lay gently over the scar tissue to gently massage, apply some light compression and help with the healing process.

Nicola Jane 2016 post-surgery swimwear

Inspired by exotic holiday destinations, Nicola Jane are pleased to present their 2016 Swimwear Collection including innovative post-surgery designs, bold prints and vibrant colours. All styles have been specifically designed and tailored to suit the needs of a woman post-surgery, with higher underarms and necklines as well as fitted pockets and integrated moulded cups to hold a prosthesis securely and discreetly, as the brand aims to restore women’s confidence after breast cancer.

AIKYOU unveils new mastectomy range

German lingerie label AIKYOU is renowned for its minimalist collections of underwear catering to small busts, offering a selection of fashion-forward bras with specially designed fits and alluring details. The brand is now proud to introduce its latest addition ‘Blanche’, a special line for small-busted women suffering from breast cancer.

AIKYOU Blanche bras feature the same puristic and sexy look the brand is known for, as well as discreet pockets to insert breast prostheses, flat seams on the inside to provide more comfort for sensitive post-surgery skin and a slightly bigger frame on the front and sides for more cover and support. The bras can also be worn without inserts for women who prefer a bra with more coverage or wish to insert pads.

Lorna Drew’s Everyday Superwoman

The well deserved winner of the Everyday Superwoman competition organised by mastectomy lingerie brand Lorna Drew is Debbie Murphy from Cardiff. Designed to promote role models women can relate with, the Everyday Superwoman campaign aims to share women’s inspirational stories and how positive they are about their bodies after facing breast cancer.

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A single mum to 3 year old son Rory, who has been both her biggest supporter and main focus through her treatment for breast cancer, Debbie shared her story when applying for the competition:

“I’m a single mum to a fabulous 3 year old boy. He was my only focus during chemotherapy, radiotherapy, 3 surgeries and ongoing treatment. We embraced such difficult times together with very limited family support due to geographic location.  We snuggled up together when I was too poorly to get up, then explored and built precious memories together, during the limited non-poorly time. Hearing your child say you are beautiful with a bald head and no breasts has reinforced recognition that our bodies do not define us as people. It is who we are on the inside that matters most.”

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The Everyday Superwoman Campaign!

Lorna Drew Mastectomy has launched their annual Everyday Superwoman competition, to find the next beautiful and inspiring Superwoman Hero! The lucky winner will became the face, body and hero of Lorna Drew’s Autumn Winter 2016 Mastectomy Lingerie campaign! They will also receive a year’s modelling contract with London Modelling agency Morello and a year’s supply of Lorna Drew Mastectomy Lingerie.

The invitation to enter is available for any woman who have undergone breast surgery due to all types of breast cancer, prosthesis, reconstructions, sizes, ages and body shapes are all encouraged to enter.

Joanna in Lorna Drew Mastectomy Lingerie Cream and Dove

The campaign promotes relatable role models for women going through breast cancer treatment. These women share inspirational stories of their strength and present positivity about their body image. Lorna Drew intends to celebrate these women! The campaign will show how their mastectomy lingerie will not only fit and feel perfect, but will look beautiful too!

The five shortlisted finalists will win a lingerie photoshoot with photos, a makeover with runway hair stylist and top makeup artist. They will also be given a Lorna Drew Mastectomy Lingerie set of their choice.

Once the entries are whittled down into a top 5, by the Lorna Drew Team, a panel of expert judges will pick the final winner.

The judges are:

Lisa Curtis – Head of Services at – Look Good Feel Better: the only worldwide cancer support charity, providing practical support for women struggling with the side effects of cancer treatment.

Hannah Sanders – CEO of Morello, Modelling Agency in London.

Rene August – Fashion Photographer for Vogue.

Pamela Scott – Managing Editor of Underlines Magazine.

Sarah Blackman – Editor of Lingerie Insight Magazine.

Entries are now open until the 15th September 2015.

Royce Lingerie support Moonwalkers

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Wirefree expert Royce Lingerie designed and created unique pink, furry teddy bear bras for three ladies completing the 2015 Moonwalk in London. Carole Doyle, who works for Acutec (Royce’s IT Support and Solutions provider) approached the brand looking for help kitting out her and two friends for the walkable overnight marathon.

Carole, along with Lisa and Geraldine made up the ‘Teds on Tour’ Moonwalk team that went on to raise an outstanding £3,000 for breast cancer charity Walk the Walk.  “I want to thank Royce Lingerie for providing such wonderful, comfortable bras. I put the bra on at 4pm on Saturday, walked all night, then took it off Sunday afternoon… and not even a slight hint of it being too tight or uncomfortable, so thank you Royce for all the support in more ways than one.”

Moonwalk Bra

Lorna Drew Mastectomy

Lorna Drew launched their new mastectomy lingerie collection at Moda this February aiming to put Mastectomy lingerie on par with their contemporary styles. Lorna Murchie, MD of Lorna Drew said: “For too long Mastectomy Lingerie has been allowed to pass as a medical and therefore less attractive necessity to the lingerie market. The Mastectomy market needed an update so that women have more stylish options at a comparable price to women who have not had breast cancer.”

The Grace Mastectomy range has received incredibly positive feedback at Moda and was taken on by Betty and Bell, Lily De Beer, Embrace, The Bra Lady, Curvature Boutique and many more independent boutiques. Curvature Boutique owner Kirsty McAspurn even braved the Welsh weather wearing only the Lorna Drew Mastectomy Lingerie and a corset to walk up Mount Snowden for the Against Breast Cancer Charity. “I love the new Lorna Drew mastectomy bra, it’s not only one of the prettiest Mastectomy bras I’ve seen, but also so comfortable you can climb mountains in it!”, she said.