New colours for Cake Maternity SS16

Cake Maternity Lotus Fuchsia

Cake Maternity have launched new summer colourways for the brand’s bestsellers, available from July 2016. The Lotus yoga bra, now available in fuchsia and teal, caters to both pregnant women and new mums and features a double cup design to allow for discreet feeding. The award-winning Cotton Candy seamless bra is available in fuchsia and navy blue for summer 2016, whilst the bestseller Cinnamon Waffles 3D spacer nursing bra is now available in black, with flexible wiring and A-frame to give mums added support and modesty without the extra bulk of foam.

Mother. True Beauty.


Brazilian brands Arquiteta do Amor and Gringa have teamed up to create a photoshoot focusing on the beauty in mothers’ everyday lives, as well as the universal and unconditional love for their children. The “Mother. True Beauty.” project features 8 pregnant and nursing women wearing stylish maternity lingerie in the comfort of their own homes, resulting in a collection of beautiful unretouched images that capture real moments and feelings.

Created for women that cherish the beauty of being a mother, the Arquiteta do Amor by Gringa lingerie collection aims to make women feel feel sexy, comfortable and stunning and includes clever gadgets such as the ‘nursing pin’, which reminds mothers which breast has already fed their child. All pictures were taken by Brazilian photographer (and mum) Amália Gonçalves.

Cake Lingerie picks up Gold!

Cake Lingerie has taken Gold at the coveted ‘Mother & Baby Awards 2016. The event held at Westminster Park Plaza, London last night, saw the company’s Cotton Candy Luxury Seamless Nursing Bra being awarded the top spot in the ‘Best Maternity or Pregnancy product’ category.

Cristie Herbert of CiCi PR collecting Award on behalf of Cake Lingerie

Cristie Herbert of CiCi PR collecting Award on behalf of Cake Lingerie

“The Luxury Cotton Candy bra continues to stand out in the world of seamless nursing bras. It’s amazing quality, unique design and superior fit offers the wearer security, comfort and piece of mind for all day and night. We are so proud of its design and continued recognition around the world”, says Tracey Montford, Founder & Creative Director Cake.

Lorna Drew available at John Lewis


John Lewis have selected six fashion focussed Lorna Drew styles to be stocked from February 2016 both online and at some of their most prestigious stores: Oxford Street, Peter Jones (Kings Road), Cribbs Causeway and Bluewater.  Customers will be able to choose from the delicate French lace Grace bra in both dove/cream and black/nude, the elegant Catherine (pictured in Midnight blue and also available in Champagne), as well as the Smooth and Sleek bras in black and fawn.

Commenting on working with the UK’s much loved retailer, Lorna Murchie said: “We are delighted to bring our beautiful Nursing Lingerie to the UK’s favourite department store.  John Lewis is known as a high quality, fair trade brand with its long established ‘never knowingly undersold’ policy. We are excited to be working with a company that shares our brand’s high standards and values.”

Hotmilk – 10th anniversary!

Hotmilk launched on the maternity market in 2005 with their innovative, fashionable and inspirational range of underwear. The New Zealand company soon spread its influence to Australia, the UK and throughout the world.

Birthday bannerb

Hotmilk forced a change in the perception and indeed execution of women’s maternity underwear and to celebrate this milestone the company is launching 10 days of giveaways with over $10,000 worth of prizes to be given out via social media to mothers around the world.  Retailers will also have exciting opportunities to be part of the birthday celebrations.

Founder, Lisa Ebbing, commented: “If I could think of one thing that has given me the greatest reward in creating Hotmilk, it would have to be all the fabulous retailers who believed in us and all the mothers and women of the world who take the time to tell us how divine it makes them feel and the confidence it delivers in having the choice of fashion forward nursing lingerie.”

Boob selects Q-Nova® By Fulgar

Boob con Q-Nova 01

Leading Swedish maternity brand well-known for its ongoing commitment to issues linked to sustainability, Boob® has chosen to make some of its iconic garments with Q-Nova® by Fulgar. This innovative fibre in Nylon 6.6 is produced with 99% recycled raw materials and was developed entirely by Fulgar using an eco-sustainable process, offering total respect for the environment and enhancing any fabric with its extreme softness, comfort and stretch qualities.

Boob® garments adapt perfectly to women’s bodies, responding to mums’ needs. Some highlights include the original Fast Food T-shirt Bra and Fast Food Padded Singlet, a bra and a singlet with removable pads that allow mums to nurse in a practical way, as well as leggings, tights and chemises to make mums comfortable in every situation.

And the Award goes to…Emma-Jane


Emma-Jane Maternity (the UK’s longest running maternity lingerie brand) has just won two Right Start Awards. Its Mia Maternity & Nursing Bra (363) took the Gold Award. Its Louise bra (386) which is designed for women who suffer from allergies and sensitive skin, came highly commended.

Mia Maternity & Nursing Bra by Emma-Jane

Mia Maternity & Nursing Bra by Emma-Jane

The Mia retails at a value price of £13 and Ian Gerecht, MD of the company, commented: “We are delighted that our range continues to win awards. It’s essential a nursing bra is comfy, supports the breast and is of high quality.”