New brand Miradonna by Miraclesuit to launch this Summer

Miradonna by Miraclesuit offers functional swimwear in fashionable Mediterranean style with flattering shaping silhouettes. Designed in Italy and true to the high quality standards of Miraclesuit, the new brand provides the modern woman with the soft comfort, style and great looks she aspires to through the use of the innovative Mirashape fabric, which gently smooths the body to enhance natural curves.

Calzedonia: Jeans with Emana® and Brazilian inspired swimwear

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The latest Calzedonia products manufactured in partnership with Emana®, the smart yarn developed by the Solvay Group, look like standard jeans but offer consumers much more than that. The pairs of skinny and flare jeans contain the innovative polyamide yarn with incorporated bioactive minerals which facilitate heat exchange, boosting skin microcirculation and improving skin’s appearance.

The clinical tests conducted by independent laboratories guarantee the effectiveness of the yarn, highlighting the improvement in blood microcirculation, reduction of skin imperfections, increased skin elasticity and firmness. To see results customers just need to wear the Calzedonia jeans with Emana® six hours a day for four weeks.

“Calzedonia is a leading brand in the industry: we are pleased that it has selected the Emana® yarn for some of its garments,” says Renato Boaventura, President of the Global Business Unit Fibras of the Solvay Group. “The new Calzedonia jeans with Emana® help your skin’s well-being and look stylish at the same time.”

In other news, Calzedonia have presented their Summer 2016 swimwear collection in Verona earlier this April. Taking inspiration from Brazil ahead of the 2016 Olympic Games, the show included multisensory experiences and exotic rhythms reflective of Rio de Janeiro’s energy.

A whole section of the show was dedicated to Calzedonia’s new swimwear sport line, a collection that combines technical performance with Italian style, and a retro inspired crochet collection was also presented during the show.

Wolford: Embrace the Artist Inside

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Legwear specialists Wolford have unveiled a new campaign to support the best-selling Shape & Control collection, which offers 16 different styles and 80 individual products to contour the entire body. The ‘Embrace the Artist Inside’ video sees a dancer demonstrate the collection’s elegance, freedom of movement and comfort in a stylish and modern way.

The video available on http://wolford.com/shape is accompanied by the Shape & Control Configurator, which helps customers find their perfect pair of tights. After choosing the desired shaping zone (stomach, hips and bottom or legs), strength, denier and colour, the perfect Shape & Control match is presented.

Cotton Contour: Innovative sculpting bodywear from Wolford

Wolford Cotton Contour

Available in stores from February 2016, the new Cotton Contour range from Wolford gently sculpts the figure while offering unbeatable comfort. The secret behind the pieces is the highly innovative material developed and produced exclusively for the Austrian brand, which combines premium Supima cotton with elastane. Despite its fineness and softness, this extremely stretchy material has a perfect sculpting effect which combined with the Wolford tailoring results in unique models.

Wolford offers two opaque legwear models (the Cotton Contour Forming Capri and Leggings), the Cotton Contour Forming Body, Top, Shirt and Dress (pictured above), which creates the perfect silhouette by shaping the waist, stomach, hips, buttocks and thighs. Whether worn for a yoga workout, as a minimalist piece under a blazer or as part of a casual outfit, the variety or styles in the range means there’s something available for everyone.

Items in the Cotton Contour range feature a special silicone layer on the hems, ensuring they lie flat against the skin – this also makes it possible to cut flat edges, avoiding bulky seams that would show under tight clothing. A premium flock finish is used for extra comfort and to protect the silicone strips.

Willy Hermann first to adopt LYCRA® BEAUTY Cooling Technology

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The first commercial collection using the new LYCRA® BEAUTY COOLING technology was developed by Austrian manufacturers Willy Hermann, Eurovet’s Designer of the Year 2016, and will be presented at Interfilière Paris in January. Launched last September, the COOLING technology by LYCRA® BEAUTY brand was designed in response to consumer needs for increased sophistication and shapewear comfort, after consumer research conducted by INVISTA indicated 69% of female consumers find moisture management in shapewear to be extremely or very important, with only 42% satisfied.

“To ensure we bring our customers the latest in intimate apparel, we collaborate with LYCRA® for our fabric innovations. Therefore we are very happy to be the 1st ever mill to have LYCRA® BEAUTY COOLING technology certified fabrics commercially available in Europe. Depending on the customer need, the offering reaches from lightweight to heavier fabrics – but of course all with long-lasting shaping performance and moisture management”, says Ralph Hermann, Managing Director Willy Hermann GmbH.

Video: COOLING by Lycra® Beauty

Read more about the LYCRA® brand’s new generation of shapewear fabrics with COOLING technology by LYCRA® BEAUTY, which offer superior comfort thanks to its moisture management system.

LYCRA® BEAUTY – more shapewear comfort with Cooling Technology

Interfilière New York debuted Creative Lab, a new format in partnership with Concepts Paris and the LYCRA® Brand earlier this week at the Altman Building in Manhattan, New York. INVISTA presented their COOLING technology by LYCRA® BEAUTY brand which was  followed by a Summer ’17 trend presentation by founder and CEO of Concepts Paris, Jos Berry.

The LYCRA® brand’s new platform, COOLING technology by LYCRA® BEAUTY, has been designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *69% of female consumers find moisture management in shapewear to be extremely or very important, with only *42% satisfied.

COOLING technology by LYCRA® BEAUTY

COOLING technology by LYCRA® BEAUTY

“The secret of COOLING technology by LYCRA® BEAUTY is COOLMAX® technology,” said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. “It features fibres with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly. COOLING technology by LYCRA® BEAUTY addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”

Superior comfort & performance with LYCRA® BEAUTY

Superior comfort & performance with LYCRA® BEAUTY

*Source: Global Consumer Shapewear Study – 2010 Strategic Insights. Italy, France, Germany, USA, UK, Brazil, Mexico and China.