New brand Acai Activewear is the culmination of a dedicated research on what women need from contemporary and fashionable activewear. Developed over many years by designer and fitness fanatic Kasia Bromley, who has previously worked for fashion house Alexander McQueen as well as technical sportswear brands, Acai will present its first collection at Pure London this July followed by MODA Lingerie & Swimwear in August.
The brand focuses on cut and fit combined with functional details, but is also determined to innovate and help boost performance with clothes that stand out. This resulted in the development of a feature unique to Acai Activewear, the seam-free inner leg technology, which eliminates the risk of chafing and skin irritation in these common problem areas.
During the design development process Kasia also worked hard to create what she calls ‘the unique curvecut technology’, meaning she uses curved and angled lines to create shapes that compliment the female form. Seams and panels are strategically placed to show off women’s bodies in the best way possible.
“Design is about incorporating technology with philosophy and we believe that every woman is one-of-a-kind, from her body to her soul, so we wanted our clothing to reflect that. From our mix and match items to promote that individuality to our innovative 4-way hi-stretch fabric that is designed to mould to your figure, no matter what size or shape you are,” said Kasia.
Other examples of Acai‘s attention to detail are hidden pockets on the brand’s sports bras to ensure women are never without important items, as well as waterproof pocket zips, reflective trims and an iPod port on the Acai bomber jacket.
Moda Lingerie & Swimwear will introduce its anticipated new section within the lingerie hall – Ath-Leisure – to showcase a range of clothing and intimate apparel for the active sector.
Moda expands into athleisure
The’new look’ Moda Lingerie will sustain its new position with increased definition and product categories and the news has been welcomed by buyers. “The new Ath-Leisure area sounds really exciting,” said Katherine Stokes, Browns lingerie & hosiery buyer. “Sports bras are a good seller for us, so I will definitely be taking a look…it will be helpful to come to Moda where I can see all of my suppliers under one roof.”
Moda Boutique will continue for the August 2016 event at the NEC with new labels Rebeliss and Wild Geese both launching there. The new format and new hall introduced in February 2016 proved a hit with both exhibitors and buyers and the August event will broaden that appeal.
Original online sports bra retailer, LessBounce.com, founded in 2000 has regretfully announced liquidation of the company. The creditors’ meeting is due to be held on 15 April 2016.
This e-site boasted the widest range of sports bra in the world (30 brands) and attracted over 20,000 visitors every month.
It is reported that there are several interested parties looking to purchase the business and assets of the company so it may be operational again in the near future.
For details on creditors’ meeting contact Begbies Traynor on firstname.lastname@example.org.
Zanna Van Dijk 2016 Collection for Sports Philosophy
Launched in 2015, London based luxury sportswear label Sports Philosophy is the first socially responsible brand of its kind, focusing on top-quality activewear with an added flare. Designed to enhance workouts and support the customer’s health and fitness journey, Sports Philosophy caters for both men and women and has teamed up with well-known fitness blogger and influencer Zanna van Dijk for the AW16 collection. Fine breathable, sweat-wicking and UV-protective Italian fabrics feature across every garment and recycled polyamide with a light compression fit is also used to assist with blood flow.
The brand’s goal is to promote ethical luxury in the market by combating child labour and encouraging others to follow the example. Sports Philosophy is committed to donating at least 10% of its profits to the fight against child labour through their own charity, the Freedom for Children Foundation, investing a total of £1,000,000 by 2022.
Magic Bodyfashion, producer of an extensive range of over 70 lingerie accessories and slimming shape wear offering “an intelligent solution to a better figure” launches their Yoga Essentials range this season. Yoga bra top and crop pants (and full length) are complemented by towel, exercise band and jump robe.
Yoga essentials from Magic Bodyfashion
The crop top priced at £20 is available in heather grey, heather pink, sporty grey and sporty pink. Lucy Dowler UK director at Philippa Bradley Agencies says “ Magic Bodyfashion is always developing the extensive range into new areas and maximising the brand’s technical fabric know-how, this time with a capsule collection for all active women who want functioning fitness wear which also holds and shapes a clean defined flattering silhouette”.
This Dutch brand is going through a successful period of development in the UK in both large and small outlets here and have delivered a bespoke gold cabinet for use in Harrods recently.
Freya Active has been nominated in the Support Wear Category in the Your Fitness Style Awards. Freya Active designs a range of fashionable, supportive and perfectly fitting sports bras, which are available from a B-K cup and 28”-40” back.
Freya Active Crop Top & Running Short
Freya has also been put forward for its stylish and supportive swimwear in the Swimwear Category. The brand was chosen by the team at Your Fitness as they loved the bright, bold and perfectly fitting collections that are launching for SS2016. The Freya Swim collections include everything from strapless bandeau tops to full swimsuits and kaftans in a large range of sizes (B-JJ cup and 28”-40” back).
Public voting commenced on 28th February and runs to 1st May so go online and show your support on http://www.yourfitnesstoday.com/awards
Marie Meili presents a bright range of Activewear for SS16. In vibrant colours and loud geometric prints, the range features quick dry fabric, seamless lining, removeable pads, underwire, racer back straps and matching briefs.