Wacoal celebrates Selfridges’ Body Studio

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Wacoal has unveiled a stunning window display in Selfridges Oxford Street in celebration of the department store’s new Body Studio. Featuring some of Wacoal’s best-selling lingerie collections such as Embrace Lace and Vision in a subtly styled and synchronised setting, the display will run until 8th June 2016.

Ann-Marie Manley, Head of Marketing said:  “We’ve really enjoyed supporting Selfridges with the Body Studio so far and now the window display is a great opportunity for us to raise the profile of the Wacoal brand even further.  We think the delicate and feminine look of the window display reflects the premium style of Wacoal’s collections perfectly. We are sure this will entice consumers into the store and encourage them to visit the lingerie area.”

UK Fashion Agents take on Banana Moon

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Banana Moon have announced their new agent for the UK and Ireland. UK Fashion Agents with Irene Douglas will be on hand at the presentation of the 2017 collections at Mode City Lyon, the London Swimwear Show, the AIS and Dublin trade events.

Inspiration for Banana Moon comes from Cuba and South America – from Tulum to Lima with a stopover at Havana – the collection is inspired by the wealth of colours and diversity of the South American continent and culture. The line has a warm and festive style with both deep and bright colours and a wide range of prints including tropical foliage, plants and flowers. Information from 07962 126563.

Bluebella uncovers wedding night secrets

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Bluebella Nova bra and brief set

More than a third of brides switch lingerie on their wedding day, according to a new survey done by Bluebella to promote its new bridal lingerie. The survey involving 1,000 couples found that 37% of brides go to bed with their new husband wearing more risqué lingerie to the set they were married in, and 89% of brides buy special lingerie for their big day.

Bluebella chief executive Emily Bendell said:  “Bridal lingerie has evolved from the traditional to beautifully fashion inspired collections for today’s bride. It is great to see that so many brides are switching lingerie on their wedding day. For some brides that means wearing contour lingerie so they look amazing in their wedding dress and then something a little more provocative later.”

The Bluebella poll also found that 52% of couples fail to make love on the day they tie the knot, mainly because they were too tired or had drunk too much. 84% of couples who do consummate their marriage on the wedding night said it did live up to their expectations, however 16% were disappointed as they were too tired and made love because it was expected of them. Bendell added: “Couples are under so much pressure these days to have a ‘perfect day’ that it is refreshing that so many are defying expected norms and doing exactly what they want. If that means saving the ‘wedding night’ until they can really enjoy it, then why not?”

StephieAnn nominated for the Etsy Awards

StephieAnn Etsy Awards

With cupboards full of ceramics, plenty of cushions and enough jewellery to weigh you down, lingerie and nightwear often get overlooked on the handmade circuit. That is why it is so fabulous to see lingerie highlighted in the 2016 Etsy UK Awards, which celebrate the best of creativity in the UK and Ireland.

Independent lingerie label StephieAnn has been shortlisted for this year’s Awards and Creative Director Stephie Woolven invites members of the industry to participate by voting online. “At exhibitions I’m often put down by the organisers but on the day every customer comments on how refreshing it is to see silk knickers and chemises,” she adds.

Etsy Awards entrants have the chance to win up to £10,000 cash prize, product showcase at Tent London during London Design Festival, business support from The Design Trust, retail opportunities with John Lewis and more.

Boux Avenue lends support to Graduate Fashion Week

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Lingerie, swimwear and nightwear brand Boux Avenue, is supporting Graduate Fashion Week 2016 by sponsoring the Lingerie and Swimwear Award. Boux Avenue leapt on the lingerie scene in 2011 and has had rapid success in this competitive marketplace.

When the opportunity arose for Boux Avenue to become involved with Graduate Fashion Week, the brand welcomed the chance to celebrate emerging talent in the UK and show its support for the charity. For a brand that prides itself on expert bra fitting and unrivalled high quality garments, Boux Avenue’s COO, Buying Director and Marketing & Ecommerce Director will bring a wealth of knowledge and expertise to the judging panel for this award.

“We are thrilled to be sponsoring the Lingerie and Swimwear Award at this year’s Graduate Fashion Week – two categories that are obviously very close to our hearts! We feel very strongly about supporting young talent and are really excited to see all their hard work pay off at the show.

“The winner will also get the opportunity to do a six week placement at Boux Avenue where they will be fully immersed in the day to day running of a successful lingerie and swimwear brand, gaining invaluable experience that will help kick start their career in the industry.”

Alex Paphitis, Boux Avenue COO.

Boux Avenue will host a competition on their social channels to win tickets to attend Graduate Fashion Week which will be running from 5th – 8th June.

 

Courtaulds Ltd goes into administration following BHS collapse

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Reports have come in from the Derby Telegraph that iconic British manufacturer Courtaulds, established in 1919, ceased its operations yesterday resulting in a loss of 350 jobs. CUK Clothing which merged with Courtaulds in 2006 also went into administration, and the company partially blamed the BHS collapse for the situation as the high street retailer was one of Courtaulds’ largest customers.

Dilip Dattani, partner at RSM Restructuring Advisory and one of the administrators to Courtaulds, said: “The administration of BHS has added to the challenge of operating within a fiercely competitive market for seasonal products. This has left the directors with little choice but to place the companies into administration. Regrettably, we have been forced to make 350 employees redundant to align with the current order book, and we are assisting them with their claims to the Redundancy Payments service.”

Some of the brands produced in the Belper factory were Pretty Polly and Aristoc as well as private-label garments for retailers including hosiery, lingerie, casual wear, jackets and coats.

Wolford strengthens Bregenz headquarters

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Wolford has announced the company is centralizing its sales and marketing organization in Bregenz. The sales and marketing platform will be responsible for the Europe, Middle East and Africa region and Wolford is also introducing the same strategy to America and Asia through its business hubs in New York and Hong Kong.

The new EMEA organization will provide online and offline support for the activities of all company sales channels as well as trade marketing, visual merchandising, communications and art direction, which means 20 new jobs will be created in Bregenz. “The far-reaching reorganization of marketing and sales is the logical result of the resolute orientation of the entire company to retail requirements and thus to the end customer, regardless through which sales channel they are reached”, states Ashish Sensarma, CEO.

These measures go hand in hand with the systematic optimization of the online and offline sales experience, including implementation of a new shop concept and new appearance for the 16 global online boutiques. Wolford has also set a goal of gradually increasing its EBIT margin to 10 percent in order to match the performance of other luxury brands, and measures already initiated in 2014 to increase revenue and reduce costs were expanded in the past financial year.