StephieAnn nominated for the Etsy Awards

StephieAnn Etsy Awards

With cupboards full of ceramics, plenty of cushions and enough jewellery to weigh you down, lingerie and nightwear often get overlooked on the handmade circuit. That is why it is so fabulous to see lingerie highlighted in the 2016 Etsy UK Awards, which celebrate the best of creativity in the UK and Ireland.

Independent lingerie label StephieAnn has been shortlisted for this year’s Awards and Creative Director Stephie Woolven invites members of the industry to participate by voting online. “At exhibitions I’m often put down by the organisers but on the day every customer comments on how refreshing it is to see silk knickers and chemises,” she adds.

Etsy Awards entrants have the chance to win up to £10,000 cash prize, product showcase at Tent London during London Design Festival, business support from The Design Trust, retail opportunities with John Lewis and more.

Boux Avenue lends support to Graduate Fashion Week


Lingerie, swimwear and nightwear brand Boux Avenue, is supporting Graduate Fashion Week 2016 by sponsoring the Lingerie and Swimwear Award. Boux Avenue leapt on the lingerie scene in 2011 and has had rapid success in this competitive marketplace.

When the opportunity arose for Boux Avenue to become involved with Graduate Fashion Week, the brand welcomed the chance to celebrate emerging talent in the UK and show its support for the charity. For a brand that prides itself on expert bra fitting and unrivalled high quality garments, Boux Avenue’s COO, Buying Director and Marketing & Ecommerce Director will bring a wealth of knowledge and expertise to the judging panel for this award.

“We are thrilled to be sponsoring the Lingerie and Swimwear Award at this year’s Graduate Fashion Week – two categories that are obviously very close to our hearts! We feel very strongly about supporting young talent and are really excited to see all their hard work pay off at the show.

“The winner will also get the opportunity to do a six week placement at Boux Avenue where they will be fully immersed in the day to day running of a successful lingerie and swimwear brand, gaining invaluable experience that will help kick start their career in the industry.”

Alex Paphitis, Boux Avenue COO.

Boux Avenue will host a competition on their social channels to win tickets to attend Graduate Fashion Week which will be running from 5th – 8th June.


Maison Close nominated twice at the 2016 French Lingerie Awards

maison close

For the third consecutive year, Maison Close and its ‘erotic & chic’ philosophy has seduced the jury of Lemon Curve’s Lingerie Awards. The brand was nominated in its category of choice, Seduction Brand of the Year, but for the first time also in the Bodysuit of the Year category – the selected style is a thong body from La Cavalière collection in black microfibre and sand rose Leavers lace.

The jury, comprised of lingerie professionals, bloggers and celebrities, will cast their votes and reveal the winners next month.

Lovehoney receives Queen’s Award for International Trade


Lovehoney Lingerie has been honoured with the Queen’s Award for International Trade for outstanding growth in overseas sales over the last three years. The award, described as ‘the highest accolade for business success’, allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

Queen's Award for Enterprise International Trade 2016 Emblem - black on whiteProfits at Lovehoney shot up 79% last year to £3.7 million with overseas sales reaching £12 million following the launch of new websites for the French, German and Australian markets. Owners Richard Longhurst and Neal Slateford received the award 14 years to the day from when they started trading online, and will be attending a reception held by the Queen at Buckingham Palace on July 14.

Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen. Official recognition from the Queen as she celebrates her 90th birthday shows just how far we have come as a company and how far sexy lingerie and sex toys have been embraced by mainstream shoppers. This award will help us to reach new markets and create more jobs both in Bath and in our global offices.”


Gilda & Pearl: Butterfly Mark for Positive Luxury

Gilda & Pearl x Positive Luxury

Gilda & Pearl, luxury lingerie and sleepwear brand, have been awarded the coveted Butterfly Mark (by Positive Luxury) for contributions to British manufacturing and sustainability. Positive Luxury champions craftsmanship, service and sustainable design for luxury brands.

Founded in 2011 by Diane Houston, the brand is well known for its exquisite designs and is ethically created with silk fabrics sourced from suppliers in London and Manchester, English laces from Nottingham and French laces from Calais and Caudry with every piece individually made in the UK.

Gilda&Pearl_shot 2_043lower

Gilda & Pearl opened their first ever London atelier last year at 21 Conduit Street with private appointments for fitting and personal shopping.

Bravissimo and Ann Summers: Finalists in Retail Week Awards

Two major lingerie players have reached the finalists’ roster in this year’s Retail Week’s Awards.

There are a total of 12 retail awards covering all aspects of the retail experience. Bravissimo (customer hub) is a finalist in the ‘Best Use of Staff Engagement in delivering Customer Experience).


Ann Summers is up for the Personalisation Initiative of the Year Award for the Qubit ‘Foreplay’ Dice campaign.

Ann Summers

Ann Summers

House of Fraser and John Lewis Department Stores feature prominently in several other categories – the Awards will take place on 23rd June 2016 at the Hilton (Park Lane).

WGSN Mapping the Future of Fashion

IKKO Issey Asalea Robe by Holland Street

IKKO Issey Asalea Robe by Holland Street

WGSN Futures Awards are staged by WGSN, the world’s leading trend authority, to recognise innovation and breakthrough talent on a global scale.

Judged by an elite panel of international experts and attracting entries from more than 50 countries, they are the only awards in fashion and the creative industries with a true global reach.

The 2016 ceremony takes place on 26 May in London and will attract 400 industry and style leaders.

Award Categories this year are Best Digital Innovation, Best Marketing Initiative, the Avery Dennison Emerging Brand, Breakthrough Fashion & Accessories Designer, Breathrough Menswear Designer, Breakthrough Womenswear Designer and Outstanding Achievement (the latter 3 are by nomination only). On the retail side,  the other awards up for grabs are Best E-Store, Best Multi-Channel Business, Best New Retail Concept, Best Start-Up, Best Store, Innovative Design and Sustainable Design (list of finalists and nominations can be found on WGSN’s site).

Underlines’ favourite, Holland Street, designed by Lauren Barfoot, is one of just four finalists for the Avery Dennison Emerging Brand Award. This luxury designer brand of printed silk kaftans, kimonos and robes burst onto the scene in 2014 targeted at the international loungewear and resortwear markets, although the designer has had much success in her home market, where all the products are made and delivered in elegant branded envelopes and silk drawstring bags.

The contemporary and colourful prints take inspiration from historical context, culture and nature, particularly florals. Lauren herself studied at the Royal College of Art and received a number of prizes during her time there (in particular for excellence in placement pattern and use of colour & material).