Bluebella Nova bra and brief set
More than a third of brides switch lingerie on their wedding day, according to a new survey done by Bluebella to promote its new bridal lingerie. The survey involving 1,000 couples found that 37% of brides go to bed with their new husband wearing more risqué lingerie to the set they were married in, and 89% of brides buy special lingerie for their big day.
Bluebella chief executive Emily Bendell said: “Bridal lingerie has evolved from the traditional to beautifully fashion inspired collections for today’s bride. It is great to see that so many brides are switching lingerie on their wedding day. For some brides that means wearing contour lingerie so they look amazing in their wedding dress and then something a little more provocative later.”
The Bluebella poll also found that 52% of couples fail to make love on the day they tie the knot, mainly because they were too tired or had drunk too much. 84% of couples who do consummate their marriage on the wedding night said it did live up to their expectations, however 16% were disappointed as they were too tired and made love because it was expected of them. Bendell added: “Couples are under so much pressure these days to have a ‘perfect day’ that it is refreshing that so many are defying expected norms and doing exactly what they want. If that means saving the ‘wedding night’ until they can really enjoy it, then why not?”
Sales and orders grew on the high street at a much stronger rate than had been anticipated in the year to September, with the robust pace of growth expected to continue next month, according to the CBI’s latest monthly Distributive Trades Survey. The survey of 119 firms showed that sales volumes were well-above the average for the time of year, to the greatest extent since April 2007. Orders placed on suppliers grew at the quickest pace since December 2010 and are expected to strengthen further next month.
Growth was broad-based across retail sectors, with the largest drivers being clothing (+60%) and grocers. Elsewhere, internet sales volumes slowed slightly in the year to September, but are set to pick up somewhat in October. Rain Newton-Smith, CBI Director of Economics, said: “As the summer has been drawing to a close, consumers have been out on the high street boosting sales and orders for UK retailers. Low inflation and the recovery in wage growth are helping to stimulate consumer demand, but the slowdown in the global economy and tight margins mean retailers won’t get ahead of themselves as we head into autumn. Clothing and the food and drink sectors have led the way, and with the general outlook for the UK economy remaining positive, the expectation is that there will be further encouraging results next month.”
Growth in retail sales volumes slowed in the year to April but is forecast to pick up again next month, according to the latest CBI Distributive Trades Survey, which also showed orders in the 122 firms surveyed are predicted to rise strongly next month. Most retail sub-sectors reported rising sales volumes with clothing, furniture and chemists reporting solid sales growth and the rise in online shopping exceeded expectations up to April.
Barry Williams, CBI DTS chairman and Asda’s CCO said: “With shopping habits changing so dramatically in the last few years underlying consumer confidence is hard to read, but both retailers and wholesalers are optimistic there will be a spring in their customers’ steps, and therefore their sales, in the near future.”
A new report on the world swimwear market is set to be published by Persistence Market Research. The report reveals that the growth of the beauty and spa industries in more affluent markets is contributing to the continued growth in swimwear consumption. Western swimwear culture is also influencing consumers in emerging markets.
‘Swimwear and Beachwear Market: Global Industry Analysis and Forecast to 2020’ displays rising health consciousness, swimming as good for an ageing population and increased demand for speciality swimwear as key factor in expansion and growth. Europe and the USA are the two largest markets with Asian countries and especially China experiencing the fastest growth in recent years. Improved performance of textiles used for both fashion and sporting garments has also contributed.
The report covers the geographical segmentation of North America, Europe, Asia and the Rest of the World covering types of swimwear, applications, products and technology and examines both leading sports and fashion brands from around the world. Regional differences are noted – demographics, religious, cultural and social influences all playing their part in restraining better growth in Muslim countries, India, South East Asia and China.
Reputation Institute, the world’s foremost research and consulting firm focused on corporate reputation, announced that John Lewis has the top reputation among EMEA retailers based on RI’s RepTrak® study across 16 countries. Matas (Denmark), Tods (Italy), Dunelm (UK), and Zegna (Italy) round out the top five retailers with the highest reputation, while WH Smith (UK) and H&M (SE) showed the most improvement from 2013 to 2014. Companies that showed the steepest declines are Marks & Spencer (UK), Giorgio Armani (ITA) and Primark (IE).
RepTrak® is the world’s largest reputation study, designed to understand what it takes to build trust and support. Measuring thousands of organizations across 50 countries, the study provides key insights into what drives these perceptions and how they influence marketplace behaviour. Reputation Institute’s 2015 EMEA Retail results will be announced in May 2015.
Following John Lewis‘ successful Christmas sales report announced earlier this year, veteran retail expert and CEO of Powa Technologies Dan Wagner emphasized the importance of adapting to the shift in consumer behaviour.
“With record sales on Black Friday and a high volume of online orders right through Christmas Day itself, seasonal sales have become a marathon rather than a dash. It’s apparent that an alarming amount are still relying on heavy discounts to lure shoppers in-store rather than preparing for the long haul. It’s also astonishing how many retailers and delivery firms failed to account for this in their delivery strategies and jeopardized their ability to meet the crucial pre-Christmas deadlines as a result,” he said.
The fact that John Lewis managing director Andy Street is planning to open new stores despite the irrefutable increase in online sales “demonstrates that a strong omni-channel approach is key to success today, as does click-and-collect overtaking home deliveries”, Wagner continues. “Shoppers still enjoy the traditional browsing experience, but they have now taken control of their journey and demand the ability to complete and receive purchases on their own terms. Those retailers who have ignored this sweeping change over the last year are in for a very gloomy start to 2015.”
From Midnight Thursday to Midnight Monday only 24.95% of people who started buying something online completed the purchasing process, with just one in five mobile shoppers completing it, according to analytics startup Formisimo. Reasons for shoppers not completing the buying process online include a complicated check-out process, one that is too slow or that simply fails, and websites asking for so much information that the shopper gets bored and buys elsewhere.
The UK and the US have some of the highest shopper-drop-off rates, with almost 70% of people in the UK abandoning the online buying process just before the end. The worst country in Europe is France, where just 24% of shoppers make it through the checkout process, taking them on average 1 minute 42 seconds to buy online.
Firefox users are the most likely to convert in to customers, with 30.4% of them able to complete an online checkout. 28.7% of Chrome users and 24.2% of Safari get through the purchase process, and the last remaining Netscape users find it incredibly hard to buy online with just over one in ten making it through.
CEO of Formisimo Al Mackin says “After all the browsing and searching to find a great deal you’d be amazed at how many shoppers hate filling in their details in an online checkout – so much so that they go and buy from elsewhere. With tempers frayed they’re less patient with processes that ask for too much information, that have errors, or that are simply confusing. On some of the busiest online shopping days of the year online retailers are losing up to 80% of their potential sales right at the end of the buying cycle”.