New brand Miradonna by Miraclesuit to launch this Summer

Miradonna by Miraclesuit offers functional swimwear in fashionable Mediterranean style with flattering shaping silhouettes. Designed in Italy and true to the high quality standards of Miraclesuit, the new brand provides the modern woman with the soft comfort, style and great looks she aspires to through the use of the innovative Mirashape fabric, which gently smooths the body to enhance natural curves.

Pretty Legs invests £300k in new machinery

Simon Moult of Ultimate Asset Finance (left) with Richard Tudor of Pretty Legs Hosiery 1

British manufacturer Pretty Legs Hosiery has received a £300k asset finance facility from Ultimate Finance, enabling the company to invest in new machinery so it can keep up with rapidly increasing demand for its Saphena compression stockings, designed to help prevent deep vein thrombosis (DVT). The company is on target to manufacture 2.8m pairs of compression stockings this year with 7.5m pairs being produced within five years, a growth fuelled not only by increased demand from the UK but also because the stockings have recently received FDA approval to sell into the American market.

The Saphena compression stockings have been developed over the last 10 years by teams from the University College London’s academic vascular unit, Pretty Legs Hosiery and UCL BioMedical. Originally designed for the medical sector, the stockings have since been adjusted to suit a wider audience and are now also used to provide relief from soreness and swelling for those on their feet all day, frequent travellers and pregnant women.

A new face for Volcom

GeorgiaMayJagger

London based model Georgia May Jagger is Volcom‘s new global brand ambassador and has been frolicking in the waves off the coast of Kauai with dolphins, models and pro surfers ahead of the new spring campaign. Featuring bikinis made of recycled fishing nets, shorts, dresses and denim overalls, the eco-centric range is a preview of what Volcom has prepared for the next months with the launch of a big initiative set to cement their place on the map of sustainability.

StephieAnn nominated for the Etsy Awards

StephieAnn Etsy Awards

With cupboards full of ceramics, plenty of cushions and enough jewellery to weigh you down, lingerie and nightwear often get overlooked on the handmade circuit. That is why it is so fabulous to see lingerie highlighted in the 2016 Etsy UK Awards, which celebrate the best of creativity in the UK and Ireland.

Independent lingerie label StephieAnn has been shortlisted for this year’s Awards and Creative Director Stephie Woolven invites members of the industry to participate by voting online. “At exhibitions I’m often put down by the organisers but on the day every customer comments on how refreshing it is to see silk knickers and chemises,” she adds.

Etsy Awards entrants have the chance to win up to £10,000 cash prize, product showcase at Tent London during London Design Festival, business support from The Design Trust, retail opportunities with John Lewis and more.

Sneak Peek: Louise Ferdinand SS17

For Spring/Summer 2017, Louise Ferdinand Lingerie was inspired by a whimsical glamour with 70s influences designed to make the wearer look effortlessly chic. Using the brand’s classic plunge and hipster briefs for both designs, the free spirited Farrah and Stevie are simple yet sexy.

Farrah is available in a gorgeous cream colour accented with cream lace, matching trims and a contrasting bright acid yellow bow, whilst Stevie is available in royal blue taffeta with gold and sumptuous black English lace overlays for an edgy look. All Louise Ferdinand bras are available in 28-38 backs and A-J cups with knickers in small – extra large.

Boux Avenue lends support to Graduate Fashion Week

Boux_Ave_Oxford_St_007

Lingerie, swimwear and nightwear brand Boux Avenue, is supporting Graduate Fashion Week 2016 by sponsoring the Lingerie and Swimwear Award. Boux Avenue leapt on the lingerie scene in 2011 and has had rapid success in this competitive marketplace.

When the opportunity arose for Boux Avenue to become involved with Graduate Fashion Week, the brand welcomed the chance to celebrate emerging talent in the UK and show its support for the charity. For a brand that prides itself on expert bra fitting and unrivalled high quality garments, Boux Avenue’s COO, Buying Director and Marketing & Ecommerce Director will bring a wealth of knowledge and expertise to the judging panel for this award.

“We are thrilled to be sponsoring the Lingerie and Swimwear Award at this year’s Graduate Fashion Week – two categories that are obviously very close to our hearts! We feel very strongly about supporting young talent and are really excited to see all their hard work pay off at the show.

“The winner will also get the opportunity to do a six week placement at Boux Avenue where they will be fully immersed in the day to day running of a successful lingerie and swimwear brand, gaining invaluable experience that will help kick start their career in the industry.”

Alex Paphitis, Boux Avenue COO.

Boux Avenue will host a competition on their social channels to win tickets to attend Graduate Fashion Week which will be running from 5th – 8th June.

 

creora® 2018 Swimwear Trends

Hyosung, the largest spandex producer in the world and owner of the creora® brand, reveals its key 2018 swimwear trends. Starting with Oceana, which takes inspiration from the ocean and its inhabitants to deliver performance swimwear featuring compact circular and warp knits, new microstructures to reduce drag and enhance glide and also offering superb longevity delivered by creora® highclo™ chlorine resistant elastane.

Creora-Oceana

With lightweight, hydrophobic qualities featuring in the pro levels, there is interest in polypropylene with creora® ecosoft and fabrics are colour rich, moving away from the traditional black and injecting a streamlined and sylphlike inspiration in bases and prints.

Pin Up takes a look at the innocence of the past with a 1950s retro feel. The era of the hourglass figure is revamped through semi matte colours with a touch of glamour and creora® Power Fit is crucial to provide technology from the shapewear sector through to the swimwear sector. Geared towards the mature market on the shaping front, this direction can also be appealing to the younger end of the market that requires less compression.

Creora-PinUp

As athleisure continues to grow in the activewear sector, it is only natural that this lifestyle trend will influence swimwear. Expect to see a surge in surf-inspired fabrics and styles, catering to a combination of faux surfers who just want the look and legitimate athletes who hit the high seas, both groups requiring differing levels of performance.

Creora-Utopia

Utopia brings a relaxed faded mood with bright tones, aged a little as if from being too exposed to the elements. Recycled synthetics and natural fibres are featured and an additional aspect to the trend is the demand for related beachwear items on top of the more traditional swimwear styles.

Last but not least creora® presents Mischievous, where colour collides with a true textural appeal. Compact swimwear fabrics still feature, though are often enhanced by 3D printing for an optical appeal, whilst openwork, drop stitch and punch out on warp knits bring a new geometry to the beach.

Creora-Mischevious