Anita innovations presented in Austria

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New developments from Anita have been announced as the Anita UK team returns home from a few days in Austria, where they enjoyed advanced training on the company’s Lymph O Fit range. The intensive training was carried out at the Anita Distribution Centre by Ruth Stratman, who designed all the Lymph O Fit products and Beate Raupach, head of international training for Anita.

The Lymph O Fit products are specialist items designed to assist women suffering from light lymphodemas following the removal of lymph nodes, and include the Lymph O Fit bra, the Lymph O Fit arm sleeve with hand, the Lymph O Fit arm sleeve without a hand and the Lymph O Fit glove. The products are are all made with a specialist fabric that massages the skin of the wearer to improve the flow of fluids around the body, preventing fluid build up which can cause edemas.

Two new highly technical bras are also on the horizon including a new improved post-op compression bra with no seams on the inside, made of the same fabric as the Anita Active Air Control support bra, and the Post OP Mastectomy Bra (1091), an innovative garment with two separate cups, a regular bra cup for the unaffected breast and a clever cup with a pocket on the inside to hold a temporary soft breast form. The pocket is also lined with the Lymph O Fit fabric which will lay gently over the scar tissue to gently massage, apply some light compression and help with the healing process.

Anita wins gold at Prima Baby Awards

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Anita Maternity Polka Dot nursing bra

Anita Maternity is proud to announce it has won the prestigious Prima Baby Gold Award in the Maternity Fashion category. Organised by the Prima Baby magazine, the respected awards honour the best products in the world of parenting after careful consideration from a team of testers and judges.

Jemma Barnes, Anita UK’s Managing Director said, “Prima baby is such a trusted publication and  “go to” source of information and news for expectant and nursing mothers, we are delighted that Anita maternity and nursing products have been recognised as worthy of a gold medal  by their panel of judges.”

Anita have been specialising in beautiful lingerie and swimwear for expectant and nursing mothers since the early 1960’s. The collections offer women the support and comfort they need throughout their pregnancy in a variety of products such as baby belts, for supporting baby bumps and reducing backache, maternity as well as nursing bras.

Anita shortlisted for Prima Baby Awards

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Anita Maternity are proud to announce they have been shortlisted for the Prima Baby Awards 2015 in the Maternity Lingerie Product category. Three different nursing bras were sent through from the latest collections, the Polka Dot (pictured above), the Black Lace and the best-selling 5035 nursing bra.

Jemma Barnes, Anita General Manager for the UK said, “We are delighted to have been shortlisted as finalists in the Prima Baby Awards 2015 maternity lingerie product group. We couldn’t think of a more appropriate accolade for our brand if we were to go on to win the category.”

New Xcontrol sports bra from Anita

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Anita Active presents its latest sports bra coming March 2015, Xcontrol, and it’s something special! The X-shaped style has been designed at a lower than normal cost to give customers the chance to have a great quality Anita Active sports bra at a competitive price.

The bra is available in colour combinations of Black/Anthracite or limited edition Purple/Ocean and features a colour contrasting butterfly band developed especially for Anita. The Xcontrol also features the Anita perspiration management, meaning it quickly absorbs moisture and wicks it away from the body, and seams located between the cups for friction-free comfort.

New DynamiX Star bra – a sell out!

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Anita Active’s new sports bra DynamiX Star has been an unprecedented success with pre-orders completely exhausting planned stock levels.  The September launch will go ahead as planned and stockists who pre-ordered early will still receive their orders ready for this date – the next wave of orders will be sent out in November to allow the production team time to replenish stock levels!

Anita is thrilled with the response and credited the bra’s success to the fact that it won the Red Dot Design Award this year and the popularity of new limited edition colourway, Peacock. For any queries on delivery dates please contact Anita UK on 0208 446 7478.

Anita Care – support MacMillan Cancer Support

Anita Care Tonya Special Bra

Anita Care Tonya Special Bra

During the month of October 2014 Anita Care and eloise.co.uk will be donating 10% of profits on the Tonya special bra to MacMillan Cancer Support. This bestselling soft cup bra is practically invisible under clothes, even T-shirts. Pocketed on both sides in breathable tulle and flat edging bands offer supreme comfort. The bra comes in black, champagne and nude at £30rrp.

Anita Sports Bra picks up the Red Dot Design Award (again!)

Anita has won the Red Dot Design Award 2014 for its dynamiX sports bra. Designer, Katrin Prillwitz, also designed their ‘Momentum’ sports bra which won the Award in 2011.

Anita picks up Red Dot Design Award!

Anita picks up Red Dot Design Award!

The Red Dot Award is rated as one of the most renowned design competitions worldwide with a top-class jury of international experts. Anita’s dynamiX with the power-X-back has exclusively developed adjustable straps for Anita with a front opening. The back is lined with fast drying Coolmax mesh and active sweat management is achieved with moulded cups. 80% of movement whilst exercising is contained by the bra.

Available in white/metallic and peacock/anthracite colourways in 32-40A-E, 32-38F and 32-36G.