Bluebella Nova bra and brief set
More than a third of brides switch lingerie on their wedding day, according to a new survey done by Bluebella to promote its new bridal lingerie. The survey involving 1,000 couples found that 37% of brides go to bed with their new husband wearing more risqué lingerie to the set they were married in, and 89% of brides buy special lingerie for their big day.
Bluebella chief executive Emily Bendell said: “Bridal lingerie has evolved from the traditional to beautifully fashion inspired collections for today’s bride. It is great to see that so many brides are switching lingerie on their wedding day. For some brides that means wearing contour lingerie so they look amazing in their wedding dress and then something a little more provocative later.”
The Bluebella poll also found that 52% of couples fail to make love on the day they tie the knot, mainly because they were too tired or had drunk too much. 84% of couples who do consummate their marriage on the wedding night said it did live up to their expectations, however 16% were disappointed as they were too tired and made love because it was expected of them. Bendell added: “Couples are under so much pressure these days to have a ‘perfect day’ that it is refreshing that so many are defying expected norms and doing exactly what they want. If that means saving the ‘wedding night’ until they can really enjoy it, then why not?”
Bluebella has launched a new hosiery collection, designed to complement the brand’s lingerie and nightwear collections. Taking inspiration from classic styles, the range of stockings and hold-ups features sheer, fishnet and seamed designs in classic black or nude for a chic, flawless finish.
Inspired by a mix of innocence and indiscretion, Bluebella‘s second drop for Spring/Summer 2016 brings together everyday wearability with wanton abandonment in fresh pieces that feature a delicate colour palette. “The Bluebella SS16 lingerie collection is an expression of dramatic sensuality inspired by soft satins, sheer mesh and contemporary lace, to create a veil of mystery and exquisite allure,” said Bluebella founder Emily Bendell.
Highlights from the collection include the Sephy teddy with long kimono, Ines bra and brief set, Alanna chemise in delicate pink and the daring Nova bra.
Bluebella has had a hugely successful launch in Japan after items from their boudoir nightwear collection went viral, including the Unwrap Me Body Bow. Available in red or black satin, the bow sold out in hours after it began trending on social media, with Japanese fans even creating anime style cartoon versions or the star item. Within hours of the #UnwrapMe hashtag trending thousands of the Unwrap Me Body Bow were sold and the story got picked up on major Japanese media websites.
Bluebella CEO Emily Bendell said: “The response in Japan to our lingerie has been sensational. We were approached by a retailer to sell there but we hadn’t planned a big launch for that country yet, so we didn’t put any marketing spend into it, but within a week we were sold out of the Body Bow and we were having to quickly re-stock. The first I saw of it was when we started to get lots of tweets mentioning us from Japan and we soon realised that we were trending on social media over there.”
“It’s really put us on the map in Japan and we have had several enquiries from large department stores interested in Bluebella lingerie and nightwear. Our recent success at trade shows in London and Paris shows the international appeal of the brand,” she adds.
Bluebella is launching MORE, a stylish new collection of lingerie for fuller-busted women defying the traditional styling of thicker shoulder straps and unflattering cups. The new fashion-forward range features new designs that encompass all of the brand’s signature styling and feminine feel, in bra sizes 32-38 DD-G and briefs and bodies from size 8 to 18.
There are five unique and contemporary styles within the MORE collection – Asteria, Lucia, Aura, Iana and Delta. The designs include delicate lace embroidery and strapwork in a stylish colour palette of intense black, seductive cream and an irresistible crushed raspberry shade.
Bluebella founder Emily Bendell said: “MORE by Bluebella offers a refreshing alternative for women with a fuller bust who often struggle to find stylish underwear in their size. MORE is a beautiful collection of wearable lingerie which offers fabulous support and fit but not at the expense of styling. It embodies our motto which is never save anything for best.”
Bluebella have released the first images from the new AW16 collection available during summer. Created around the stark drama of urban cultures and winter skylines, the collection features directional elements spun together with geometric patterns, sheer mesh and contemporary lace to create subtle mosaics.
“A palette of nude cosmetic tones blend with darker hues of midnight and black to create a collection that moves seamlessly from the perfect silhouette to pieces of drama, and movement that demand to be noticed, ” said Emily Bendell, Bluebella founder. Lingerie and Nightwear pieces are seen through a beautiful, directional yet sophisticated lens, resulting in a collection of ultimate distraction that embodies spirit and style. “A collection to be worn,” Bendell adds.
British lingerie brand Bluebella have created a colouring in calendar for the lingerie enthusiast, launching in time for Christmas. This year adult colouring books have become a publishing phenomenon with hundreds of thousands of books sold, usually containing drawings of animals, gardens or patterns that can be filled in with colouring pens and pencils.
For a new take on this trend, the Bluebella colouring in calendar features lingerie illustrations with intricate designs on lace. Emily Bendell, CEO of Bluebella, hints the best designs could even be brought to life: “We are hoping that women will send in their ideas for new colour combinations for our lingerie from their colouring in books. If we love the colours they could feature in our next season’s collection!”
The Vivienne Basque and Entice Body were some of Bluebella’s styles selected to appear on the calendar.