Bravado caters to active mums with new Body Silk Seamless Yoga Bra

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Maternity and nursing lingerie brand Bravado has announced the launch of the new Body Silk Seamless Yoga, a nursing bra designed to offer mums the ultimate comfort and support. Designed with patented Silverbreeze™ technology, an anti-microbial finish that inhibits and eliminates bacteria growth, the bra is ideal for low impact activity such as yoga, pilates and walking, as well as everyday activities.

The Body Silk Seamless Yoga is available in neutral Charcoal Heather and limited edition Pink Heather, and features convertible criss-cross straps as well as an embroidered ‘B’ on the underband. The 4-way stretch fabric of the Body Silk Seamless Yoga moulds to changes in body shape and with a seamfree, wire-free design it is sure to be a popular bra of choice for all mums-to-be.

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Bravado‘s Sales Operations Manager Sarah Fenton commented: “We are extremely excited to launch the unique Body Silk Seamless Yoga Nursing Bra. With patented Silverbreeze™ technology and a sporty heather design, this nursing bra really is the perfect choice for mums who are looking for a practical yet elegant maternity bra. Our range of Body Silk Seamless Nursing bras have been hugely successful and we hope that this new addition helps to support mums during gentle exercise and everyday activity.”

Bravado introduce new seasonal colour

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Bravado‘s bestseller Body Silk Seamless Nursing Bra is now available in the vibrant, fiery Cherry Pick red which is sure to be a popular choice as Autumn fast approaches. This versatile seamless bra supports mums throughout pregnancy and breastfeeding by moulding to changing body shapes and makes skin-to-skin contact easy with one handed nursing clips and cups that fully drop away. The Body Silk Seamless bra is virtually invisible under clothing and can also be transformed into a regular bra later on thanks to its conversion clips.

Sales Operations Manager Sarah Fenton commented: “We are delighted to launch the ever-popular Body Silk Seamless Nursing Bra in the rich and striking Cherry Red. Choosing a maternity bra doesn’t need to be a compromise between style and comfort and we are thrilled to be able to offer our award-winning Body Silk Seamless in a variety ofcolours, offering mums even further choice when it comes to maternity shopping!”

Bravado to launch limited edition Silver Belle colourway

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Maternity brand and seam-free specialist Bravado is excited to extend the popular Body Silk Seamless range with the introduction of limited edition colour Silver Belle this July. With cups that fully drop away and clips that lie flat under close-fitting clothing, easily opened and closed with one hand, the award winning bra is perfect for breastfeeding, offering babies full access for important skin-to-skin contact.

Already available in Bravado’s signature black, latte, butterscotch, ivory, pink ice and the limited edition orchid pink, the shimmering Silver Belle is a welcome addition to the range. Proprietary Director of European Operations, Penny Clayton, commented: “The unique Body Silk Seamless is becoming more and more popular and we hope that the introduction of the new Silver Belle will mean there is a style suitable for every mum and make maternity shopping that little bit simpler!”

Bravado Bliss Bra strikes gold with Rebecca Adlington

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Bravado‘s Bliss Bra is proving a hit with Olympic champion Rebecca Adlington, who included the maternity bra in her top 7 pregnancy buys shared on the popular Made For Mums website. The successful swimmer is 7 months pregnant and swears by the T-shirt bra, which features Bravado’s proprietary Flexi-Fit support to give an elegant shape and exceptional fit without underwires.

Bravado’s Marketing Manager Tanya Bulloch commented that “being chosen by such a loved Olympian is an honour. We know how important it is for underwear to make women feel not only comfortable but great about themselves, so it’s fantastic for Bravado to have a lovely celebrity further express this importance to mums everywhere.”

Celebrity mums choose Bravado Designs

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Bravado Designs, the popular multi-award winning maternity and lingerie brand is proving a hit with expectant mums including some famous faces! Model Molly Sims who is expecting her second baby, knew just where to turn for fabulous bras after announcing her pregnancy in September. A Bravado mother since the birth of two year old son Brooks, Molly has added several styles to her wardrobe with this pregnancy including the popular Body Silk Seamless Nursing Bra.

With a specialist seamfree design, the comfortable, supportive and stylish lingerie is fast becoming a firm favourite both in the UK with Coronation Street star Tina O’Brien, model Nell McAndrew, Bella Stringfellow and Claire Sweeney, as well as the USA with celebrity fans including Rachel Bilson, Kristen Bell, Christina Aguilera and Gwen Stefani endorsing the brand.

Comfortable, confident and complete

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Award-winning maternity brand Bravado is kicking off the new year with a new vision: ‘Comfortable, Confident and Complete’. Bravado undertook a great amount of research into what mums really want from their lingerie and it came as no surprise that 97% of them value comfort and support over looks when it came to choosing their maternity and nursing lingerie.

Director of European Operations Penny Clayton commented: “This message could not be more appropriate for Bravado, it’s at the heart of everything we do. Our lingerie helps mum feel her absolute best during pregnancy and whilst breastfeeding, it’s such a special and important time and the right lingerie can make a real difference. We hope to reach even more mums in 2015.”

Stars 2014: a night to remember!

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275 guests gathered in London last night for the 6th edition of Stars Best Shop Awards: retail awards for the underwear, swimwear and legwear industry. Hosted by journalist and broadcaster, Vanessa Feltz, the Awards drew buyers and retailers from all across the UK and Ireland. The glittering evening is organised by the leading trade publication, Underlines Magazine, which celebrates 25 years in the sector this year with the headline sponsor of INVISTA (owner of the LYCRA® brand). An exclusive preview of the new LYCRA® advertising campaign was shown during the evening.

Other sponsors included Courtaulds Brands (Pretty Polly and Aristoc) – Legwear Retailer of the Year; Panache with the Cocktail Reception and Wacoal Eveden with the deluxe photobooth. Stars is supported by national show organisers, ITE Moda Lingerie & Swimwear Exhibition, Eurovet (organisers of Salon International, Mode City and Interfiliere) and the Fashion Association of Britain (FAB) – all of whom gave generous prizes to the winners.

Stars 2014 Winners

Best Newcomer: Sobriquet Lingerie

Best Newcomer: Sobriquet Lingerie

Best Concept Shop: Petits Bisous

Best Concept Shop: Petits Bisous

Independent Department Store: Voisins

Independent Department Store: Voisins

Large Department/Chain Store: Brown Thomas

Large Department/Chain Store: Brown Thomas

Legwear Retailer of the Year: Barkers

Legwear Retailer of the Year (sponsored by Courtaulds Legwear): Barkers

Best Multi-product E-tailer: ASOS

Best Multi-product E-tailer: ASOS

Best Specialist E-tailer: Simply Beach

Best Specialist E-tailer: Simply Beach

Personal Touch: The Little Big Bra Shop

Personal Touch: The Little Big Bra Shop

Reference Shop: Bravado

Reference Shop: Bravado

Excellence & Outstanding Achievement Award (decided by public vote): Turnbulls

Excellence & Outstanding Achievement Award (decided by public vote): Turnbulls

Editor's Choice: Bentalls

Editor’s Choice: Bentalls

Supplier of the Year Award: Wacoal Eveden

Supplier of the Year Award: Wacoal Eveden

As well as the 12 annual Awards, a new Award was created last night – The Special Care Recognition Award, aimed at acknowledging the contribution these specialist stores make in the marketplace and won by Nicola Jane.