Lingerie giant Wacoal Europe, home to leading brands including Fantasie, Freya, Huit and Elomi, has signed up as headline sponsor for The Intimate Ball. Held at new events space The Vox at the NEC’s Resorts World Birmingham complex, The Intimate Ball will take place on during Moda, the UK’s largest trade fashion exhibition, with all proceeds going to breast cancer awareness charity CoppaFeel!
Wacoal Europe’s head of marketing Anne-Marie Manley comments, “We’re delighted to sponsor The Intimate Ball. February is always a hugely busy and important time for our business, and this event should be the perfect opportunity to celebrate, bring everyone in the industry together and support a great cause such as CoppaFeel! We’re really looking forward to a fantastic evening.”
BBC Breakfast business presenter Steph McGovern has been confirmed at host for the event and is excited to lend her humour and charm to the evening. “I’m delighted to be hosting The Intimate Ball in aid of CoppaFeel!,” she says. “CoppaFeel! is a charity that is close to my heart and it is events like this that enable the charity to keep reminding people to check their boobs and ultimately save lives through stamping out the late diagnosis of breast cancer.”
It all began when CoppaFeel! founder Kris wanged Russell Howard in the face with a flying boob on national TV. A dream was born, and this February the charity will launch what can only be described as the funniest update to dodgeball ever invented – the CoppaFeel! Celebrity Boob Ball.
With names confirmed so far including comedian Russell Howard, Radio 1’s Greg James, TOWIE star Mario Falcone and McBusted’s Tom Fletcher, the super squad of elite(ish) sportsmen and women will battle it out using boob balls on February 1st at the Copper Box Arena. Tickets are available on EventBrite with all proceeds going to CoppaFeel! and their fabulous work. Other events planned for the year include the Silent Disco Dash on 22nd May and The Hilly Hundred on 25th September.
CoppaFeel! founder Kristin Hallenga was yesterday named DFS Women of the Year Outstanding Young Campaigner, celebrating the tremendous work that Kris has done to raise awareness of self boob examinations. When Kristin was just 23 she found a lump on her breast but due to her young age she struggled to be taken seriously. The lump turned out to be terminal cancer and six years on it has spread to her spine, pelvis, hips, liver and brain.
Despite all this, Kristin has made it her mission in life to get girls of her generation familiar with checking their boobs and founded CoppaFeel! in 2009 with her twin sister Maren. Among other projects the charity is now working on the ‘bra hijack‘ campaign, calling for bra manufacturers to sew labels into bras reminding women to check their boobs.
Kris said: “I am incredibly touched and honoured to be a Woman of the Year, particularly considering the fantastic company that I am in. At CoppaFeel! we aim to help not only women, but entire families and I am so pleased that our work is being recognised, and I can only hope that it is making a difference.”
Breast cancer awareness charity CoppaFeel! has a new participant in the #BraHijack campaign, new shapewear brand Queen of the Crop. Hijacking the brand’s arrival to the shapewear scene in August, the QotC Covet five piece shapewear range will feature the #BraHijack tags. Designed and developed in the UK, the shapewear brand is making a statement by catering to the most prevalent ethnic complexions.
Nzinga Graham-Smith, the brains behind Queen of the Crop says: “As women, we know just how important it is to look after our bodies, which is why we are proud to have teamed up with CoppaFeel!. The Covet range will feature a #BraHijack swing tag designed to remind women to check their boobs regularly. Why? Be- cause we have as much passion about making you look good on the outside as feeling good on the inside!”
Breast Cancer Awareness charity CoppaFeel! will be at The Lingerie Edit on the 8th and 9th January, helping both brands and retailers improve breast health awareness around the UK. Retailers can get involved by hosting CoppaFeel! events and brands can join the Bra Hijack campaign where boob check reminder labels are stitched into bras.
In 2014, the first boob check labels appeared in bras from brands such as Curvy Kate, Lepel, Panache and Very.co.uk’s Sorbet Flirty Lace range. CoppaFeel! founder Kris comments: “A reminder sewn into any bra will not only make your customer think you care about their health and wellbeing, but will ensure they know this is an important issue that they shouldn’t ignore.”
CoppaFeel! are also welcoming the opportunity to speak with independent retailers about educating all fitting staff on how to start a good healthy conversation about boobs with their customers, providing reminder cards, posters for fitting rooms and apparel for your staff to wear.
Breast cancer awareness charity CoppaFeel! is reaching its milestone 5th Birthday this month and celebrated in style yesterday with an amazing Birthday Flashmob! 70 dancers donned their CoppaFeel! boob costumes and took to One New Change, where they suprised The City’s lunching crowds with an energetic routine, designed by choreographer Zoe Jackson, to a mash up of Rudimental’s smash hit ‘Feel The Love’ and Christina Aguilera’s ‘Feel This Moment’.
A host of CoppaFeel!’s loyal supporters took part in the dance event, including some of the student volunteers that make up the CoppaFeel! Uni Boob Teams, along with some of the Boobettes, a group of young women who have all either been diagnosed with breast cancer under the age of 35, had a breast cancer scare at a young age or have a strong connection to the disease. If you do one thing to celebrate today, coppafeel and start a habit of a lifetime – knowing your boobs could save your life.
CoppaFeel! founder, Kris Hallenga, Sam Faiers and Ann Summers’ Managing Director Vannessa Gold
The stars were out in full force last night to celebrate Ann Summers recent partnership with breast cancer charity CoppaFeel! Adonis hunks were on hand at the Westfield Stratford store to help with the fundraising effort alongside charity founder Kris Hallenga and Ann Summers Managing Director, Vanessa Gold.
Ann Summers’ partnership with CoppaFeel! launched in October to mark Breast Cancer Awareness month and focuses on CoppaFeel!’s crucial message of the importance of knowing your body and checking regularly for changes. Jacqueline Gold, CEO of Ann Summers, says: “We are incredibly proud to support CoppaFeel! and their vital message. Breast cancer devastates the lives of too many women, and it is our hope that this partnership will help remind all our customers to check themselves often, be aware of the symptoms and give generously this October to CoppaFeel! who work tirelessly in the fight against breast cancer.”