DMU Contour Fashion graduates design for Gossard and H&M

Underlines Magazine is once again delighted to present some of the best designs from De Montfort University‘s BA (Honours) Contour Fashion degree course. This year saw a new approach with the selections from final year students centred around two external client design projects for H&M and Gossard.

For the H&M project students were asked to design an underwear collection suitable for commercial consideration, including bra and briefs in sizes 12 and 18 aimed at everyday wear in either a balconette or T-shirt bra style. The collections should reflect the distinctive H&M handwriting of fashion forward, affordable and with an environmental consciousness.

The second brief was an aesthetic foundation to design a potential luxury brand for Gossard retaining the brand’s signature of sumptuous, glamorous and sensual lingerie with the proviso of an ensemble to include a bra, brief and 3rd element (perhaps waspie, negligee, suspender etc). A ‘Glamourzonian Gossard’ which will would then be featured as part of a new marketing launch in London in June 2016.

These designs can also be seen at Moda Lingerie & Swimwear Exhibition this month at the NEC in Birmingham and will be showcased at the Graduate Show on 13th June 2016.

H&M choose their top 3 at De Montfort University

The winning designers with H&M

The winning designers with H&M

As one of two external projects for Final Year students on the De Montfort University’s Contour Fashion Degree Course, Swedish multinational and retail clothing company, H&M. The company devised a brief to design a bra & coordinating brief set in sizes 12 and 18 suitable for everyday wear and reflective of H&M’s ethos of fashion forward, affordable & environmentally aware.

The overall winner was Rachael Watson, runner up was Natasha Baker and 3rd prize went to Danielle Norris. Garments had to be technically proficient as the objective is to create a commercial collection.

DMU’s Contour MA: Class of 2015

MA Contour

De Montfort University‘s new Fashion and Textiles MA (Contour) ran for three semesters from September 2014 to September 2015 and gathered a mix of international and local professionals including three Contour BA graduates from DMU. The first class ran with a small group of students which meant each and every one could have full support from the contour crew and access to all technical expertise De Montfort has to offer.

The programme allowed students to explore and develop their techniques further resulting in a diverse array of projects. Some of the assignments saw students work on fabric innovation along with Stretchline, commercial partnerships with John Lewis, print development, Couture garments, the beginning of new brands and focus on sportswear. Click on the pictures to see the final projects by graduates Meg Hutchens, Rose Kennedy, Amelia Cheeseman, Nada Adel and Daisy Hobbs and learn more about their respective fields.

DMU’s 2015 Graduate Collection

De Montfort University‘s Contour Fashion graduates saw their designs hit the catwalk at the Freemason’s Hall in London on Wednesday 3rd June. This collection is the result of a special project in the sectors of intimate apparel, swimwear, nightwear and loungewear, where students in their final year were asked to create an innovative capsule collection of 6 outfits for Autumn/Winter 2016.

Throughout its 68-year history, DMU’s Contour Fashion has been the driving force behind innovative solutions for the sector via advances in fabric technology, garment production and manufacturing methodologies. The course engages with fashion houses, retailers, manufacturers and suppliers while inspiring students to develop industry-level skills and channel their talent into breathtaking work. Twenty students showcased their capsule collections at the event, which can be seen below.

Elissa Grainger

Isla Gilbertson

Caitlin Arthur

 Caroline Morris

Poppy Spinks

Laura Taylor

Charlotte Hall

 Theresa McCudden

Mary Littlejohn

Cindy Eveleigh

Nicole Wright

Emily Storor

Stephanie Raeburn

Sarah Hardstaff

Natasha Chung

Catherine Hogan

Rachel Weston

Ellie Balwako

Alison Hunt

Hannah Farrugia Sharpels

The Graduate Collection at MODA

De Montfort University, Underlines Magazine and the MODA Lingerie & Swimwear Exhibition present some of the design talent of the future in the 2015 Graduate Collection.

Catherine Hogan

Catherine Hogan

The Graduate Collection is the result of a special project on fashion forward collections in the sectors of intimate apparel, swimwear, nightwear and loungewear. Students of De Montfort University who are in their final year are asked to create a capsule collection of 6 outfits for the Autumn/Winter 2016 season and actively encouraged to look at those established designers who are famed for their exuberant, extravagant and innovative use of materials and techniques.

The final exhibition showcase the evolution of the students’ original inspiration and can be seen during the Moda Lingerie & Swimwear Exhibition in their own display area.

Contour Fashion graduate Daisy Hobbs showcases collection at Petits Bisous


Petits Bisous has collaborated with recent graduate Daisy Hobbs to exhibit her beautiful graduate collection, L’Amour a La Vie, in the Petits Bisous boutique. The De Montfort University graduate developed an exquisite Bridal Trousseau collection for Spring/Summer 2015 through the use of Chantilly Lace and luxurious silks.

Esther Fieldgrass, founder of Petits Bisous, is excited to offer Daisy this platform within the boutique and will be offering more opportunities to graduates in the coming months to showcase their collections on the acclaimed Kings Road shop.

DMU’s Contour Fashion dazzles at Graduate Fashion Week


De Montfort University graduates saw their designs hit the catwalk yesterday at the Truman Brewery in London as part of Graduate Fashion Week. Over 40 of the very best fashion universities and colleges are showcasing their work, making it one of the most un-missable events of the calendar.


The oldest course dedicated to intimate apparel design in the world, Contour Fashion BA (Hons) at DMU has consistently led innovative solutions in the intimate apparel industry and has been engaging fashion houses, retailers, manufacturers and suppliers for the past 67 years. This academic year, the course has been selected to represent creative higher education as part of the GREAT Festival of Creativity – the British Government’s flagship global marketing campaign which aims to showcase the very best of what Britain has to offer – and will be exhibiting work in Brazil in support of the World Cup.

Nichole de Carle, designer and director of luxury lingerie and swimwear brand Nichole de Carle London, graduated from DMU on 2007 and attended yesterday’s catwalk show. “It is exciting to see that the lingerie sector has a lot more opportunity within the fashion world”, – said Nichole. – “The platform really gives a voice to contour design within the fashion circuit, which creates an incentive and employment advantage for the current and future contour students.”

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