Luxury British brand Lascivious have collaborated with Welsh fashion designer Julien Macdonald, famous for dressing some of the world’s most famous women, to create lingerie pieces that complemented his Autumn/Winter 2016 collection. Lascivious’ iconic designs featured on the London Fashion Week catwalk earlier this week amid sequins, feathers, embroideries and sumptuous details.
The Spring/Summer 2016 season saw London Fashion Week move to its brand new home in the heart of the West End. Known for its Art Deco architecture, the Brewer Street Car Park was chosen in a bid to make British fashion and catwalk shows accessible to the general public (screens were installed in Golden Square to broadcast the shows), as well as bringing visitors closer to London’s creative scene and retail spaces.
Caroline Rush, Chief Executive of the British Fashion Council spoke of the move before the event: “The long term growth of the UK’s designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London’s most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street. The new and exciting venue has already been dubbed as Brewer Street’s ‘Fashion Park’ and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity.”
Over 150 womenswear designers showcased their SS16 collections at the Designer Showrooms, divided in categories including RTW, Emerging RTW, Shoes, Bags, Accessories and Multi-Label Showrooms. For the first time John Smedley, Rejina Pyo, Self-Portrait and Zandra Rhodes joined the showroom line-up which includes swimwear and intimates labels Lilliput & Felix, Moeva, Lisa King, Auria and Royalties Paris.
British Fashion Council’s emerging talent initiative, NEWGEN sponsored by Topshop, saw 1205, Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Sadie Williams and Ryan Lo present their collections to buyers and press in a colourful pop-up showroom.
NEWGEN pop-up space at LFW’s Designer Showrooms and Scoop London
This season London Fashion Week joined forces with Scoop London, the new womenswear trade show created to cater for designers who find the existing January and July Scoop show timings too early. The partnership between London Fashion Week and Scoop London meant buyers registered at either show could use their passes to access the other and take advantage of a complimentary shuttle connecting both venues. Scoop London boasted a big resort and loungewear line-up which also included Lolly 5000, Hipanema, Pistol Panties, Whykini, Lily and Lionel and Cristophe Sauvat.
Following the announcement earlier this year of the launch of Scoop London taking place during London Fashion Week, organisers of both events joined forces to make it easier for buyers to get the most out of their visit to London. For the September edition all accredited buyers registered for Scoop will be approved for entry to the Designer Showrooms of LFW by showing their Scoop badge and a business card at the entrance. Likewise, all London Fashion Week’s accredited buyers can automatically gain fast-track entry into the brand new Scoop London show, which will feature a hand-picked selection of UK and international names.
Buyers will also be able to take advantage of free transport between the two venues, with a regular shuttle service running between Soho and the Saatchi Gallery on King’s Road, linking two of London’s most iconic locations associated for decades with the leading British fashion and design.
Continuity in a fresh array of colours was the theme of the La Figurelle show at The Catwalk Edit. The brand announced design favourites Duchesse and Coquette are now available in champagne and black, respectively, and new colours will continue to be introduced to update these customer favourites.
La Figurelle also debuted their bridal range “Love.Honour.Disobey”, which includes special trims and details to guarantee brides will feel elegant while remaining supported on their special day. The bridal range offers a selection of up to seven matching items for each bra, ensuring it appeals to a broad range of ages and personal style.
London Fashion Week came to a close yesterday, after 5 days packed with exciting catwalk shows, presentations, events all over the city, new designers presenting their collections as part of Fashion Scout and the always inspiring LFW designer showrooms at Somerset House.
New for this season, the Lingerie & Swimwear zone offered a selection of loungewear, lingerie and swimwear from a wide range of designers such as Fifi Chachnil, Holland Street, Moeva, Auria, Darkest Star, Yolke, Pistol Panties and Nichole de Carle London.
British brand House of Holland has worked with local fashion technology company Metail to create a world first. Not only can consumers watch the Spring/Summer 2015 fashion show live from wherever they are, but now they can create their own ‘MeModel’, try on the clothing from the catwalk in real time and pre-order the collection in the right size.
The show, part of LFW Spring/Summer 2015 collections, goes live on Saturday September 13th at 6.30pm and can be watched in real time by visiting www.tryonHouseofHolland.com. Beneath the show video, the exclusive clothing is presented as it would be on an e-commerce site: the consumer simply clicks the ‘try it on’ icon, and after inputting three simple measurements – height, weight and bra size -, a personal MeModel is revealed which is within 96% accurate of the user’s own body. Whilst watching the show the MeModel’s outfits can be updated by clicking items as they come down the catwalk. All registered interest will be offered the clothing to purchase as soon as it is produced.
The British luxury lingerie and swimwear brand Nichole de Carle London is set to present its new SS15 collections at London Fashion Week. The brand’s announcement came following the decision of the British Fashion Council to allocate a dedicated room exclusively for lingerie and swimwear brands, as opposed to positioning them in a general accessories space as it was done in past editions.
“Lingerie sector has come a long way, from being considered only as an undergarment to a stylish statement piece, worn as a fashion garment” – said Nichole. – “It is refreshing to see such change in perception. The introduction of the dedicated space for lingerie and swimwear at London Fashion Week indicates recognition of this sector as an integral part of the fashion scene”.