Bobbies to show in London this summer!

French shoe and accessories brand, Bobbies Shoes of Paris, will be on show at the London Swimwear Show this July. Now represented in the UK by Barry Kalloway, this charming label created by Antoine Bolze and Alexis Maugey, makes its show debut with moccasins, shoes, sandals and ballet styles.

Ladies sandals

Ladies sandals

All their styles are manufactured in Portugal with first class detailing of logo embroidery and hand-made stitching. The brand is already stocked in Profile, Wolf & Badger and Zee & Co. More information from Barry on 01625 423364.

Men's loafers

Men’s loafers

London Swimwear Show… Reveals exciting line-up for this July!


The London Swimwear Show, has already sold out and brings some of the most exciting swimwear and beachwear brands ever. This year sees the introduction of Australian luxury label, JETS by Jessika Allen with its timeless and sophisticated elegant designs, smooth sleek swimwear cut with absolute precision. The Show also welcomes Stella McCartney Swim and Heidi Klum swimwear showing forward season collections. Homegrown talent is represented by Forever Unique showing their distinctive swimwear and beach coordinates. Bulgarian swimwear brand, Acoolah, and Dutch brand, Sapph, also debut at the 2016 show.

There is plenty to stimulate with other designer brands such as Ted Baker, Elizabeth Hurley, Gottex, Maryan Mehlhorn and Michael Kors all making a welcome return. The trade only show continues to cater to every type of swimwear requirement: specialist with Anita, Clover Lewis and Sunflair, French flair with Nicole Olivier, Lise Charmel, Antigel, Banana Moon, Pain de Sucre and Kiwi St Tropez, major German brands such as Furstenberg, Roesch and Feraud and American brand, Miraclesuit, with their promise to lose 10lbs in 10 seconds.

Major UK brands (Fantasie & Freya, Pour Moi, Seaspray and Lepel) offer a variety of price points and complementary beach coordinates are on display from Helen Kaminski, Amardeep, Hipanema and A Mere Resort Dresses. Virtually all four corners of the world are represented with Kiwi brand, Moontide, Roidal of Spain, Emar of Portugal, GPM Mare of Italy and Primadonna from Belgium. Entry to the Show is free to all trade visitors and more information is available on

This specialist b2b event is supported by INVISTA (LYCRA® XTRA LIFE™) for post event reception on Monday 18th July and official media partners, The Swimwear Yearbook.

London Swimwear Show 2016: Put the dates in your diary!


The London Swimwear Show has announced that its 2016 dates will be 17-19 July (Sunday to Tuesday).

The event which was a sell-out this year will continue to be held at the central location of Radisson Hotel, Portman Square, London W1. Enquiries should be directed to

London Swimwear Show is off to a good start!


The first day of the London Swimwear Show got off to a brisk start this Sunday at the Radisson Blu Portman Hotel. Over 100 brands among regular exhibitors and newcomers are present at the established trade event and new names include Sunseeker, Clover Lewis, Chantelle, Beach Bunny, Blue Lobster, Vamp!, Hipanema, Look Z, L*Space, Mileti and Ted Baker to name a few.

The London Swimwear Show continues on Monday 20th July (9am – 6pm, with a drinks reception sponsored by Invista after the show closes) and Tuesday 21st July (9am – 4pm).

Sneak peek: Iconique Spring/Summer 2016

See the full Iconique collection at the Patricia Eve stand (Bryanston and Seymor Suite) this weekend at the London Swimwear Show.

INVISTA sponsor London Swimwear Show’s Reception


INVISTA, owner of the LYCRA® fibre brand, will be supporting swimwear brands and customers at the London Swimwear Show on Monday 20th July with a post-show drinks reception at the front of the Portman Hotel. The LYCRA® Moves You campaign which was unveiled last year with arresting imagery is projected under four supporting consumer themes: LYCRA®  Beauty (control/shaping benefits); LYCRA® Sport (physical and sporting benefits); LYCRA® Energize (wellbeing benefits) and LYCRA® Xtra Life™ (garment resilience/durability as featured here in LYCRA® Moves Beach). The campaign is supported by the website.

The London Swimwear Show will play host to the largest event yet with over 100 brands on display, some of which are debuting their first collections or are brands launching into the British market.

Show Preview: London Swimwear Show


The Docor Group makes its debut this year bringing the Anoa, Avec Plaisir, Cris Zarel (pictured) and Docor labels

This July the London Swimwear Show will have the largest selection of brands yet with a fully booked show. Over 100 brands among regular exhibitors and newcomers will showcase their collections, and new names include Sunseeker, Clover Lewis, Chantelle, Beach Bunny, Blue Lobster, Vamp!, Hipanema, Look Z, L*Space, Mileti and Ted Baker to name a few. Underlines takes a look at some of the highlights on offer at this well established specialist trade event.

Studio 13 will be bringing some exciting new brands to the event including PilyQ, L*Space, Marianna G, Solange Sandals, Mileti and Taylor Morris sunglasses. New premium swimwear brand Clover Lewis will be making its commercial launch at the show, and is one one of the first UK mastectomy brands founded and designed by a young breast cancer survivor. Founder of the brand, Clover, commented: “I believe my 2016 collection will sit well alongside mainstream boutique brands in-store, helping to ‘normalise’ the swimwear shopping experience of women after surgery.”


Vamp is introduced to the UK with an explosion  of prints infused with Mediterranean colours and figure hugging silhouettes. Key trends are geometric designs, summer stripes and florals and the brand offers competitive wholesale prices from £10-35. APM  Agency is also showing for the first time this season at the London Swimwear Show with a collection of brands under the RAJ Manufacturing umbrella – Luxe by Lisa Vogel, Oakley, Splendid, Ella Moss and Nautica (in the Quebec Suite).

The Elite Group will present a wide range of collections with something for every woman (and man!) including Phax, Baku, Corin and Hurley as well as Aguaclara, which sees a change in direction for 2016. Previously renowned for striking animal prints, the new collection takes a more sophisticated direction showing subtle hints of leopard and snakeskin in a deep blue, jade green and pastel pink colour palette with hints of gold and monochrome.

Profile 2016 is inspired by all things natural, beautiful and handmade combined with innovative contemporary techniques. Key trends include Exotic Gateway (prints from faraway destinations); Techno Geo (a trademark Profile© combination of small-geometric prints with the signature ultra-feminine silhouettes); Wildlife (the beauty of all things natural) and Grace Noir (contrasting textures, sheer/opaque contrasts and laser-cut technology) all complemented by a rich and exciting range of solid colours.

Pia Rossini

Pia Rossini makes a return appearance in 2015 with suits, cover-ups and accessories

Moontide and Piha are regulars at the London event and this year Moontide is presenting one of the most exciting and mature collections to date. On trend high necklines feature prominently alongside a range of attractive halternecks as well as a wide range of differently shaped bottoms (tiny ties to contouring high waisted 50s style pants).

Chantelle is a newcomer at the event and will be showing three new shapes: 3-part, plunge triangle and ½ cup T-shirt bra which all come up to F cup. Inspiration is the aridity of the desert with cosy, satiny and pleated details with wild prints, all beautifully finished with discreet jewellery effects. Veronique Puyo will be representing Save the Queen! Sun as well as Pepita and Tata – collections can be seen at the Ballroom at the London Swimwear Show.


Click to see the floorplan