INVISTA hosts Socks Seminar in Istanbul

ISTANBUL socks seminar

INVISTA, one of the world’s largest producers of polymers and fibres, hosted yesterday its second annual Socks Seminar Event: LYCRA® MOVES ™ ISTANBUL II. With over 130 segment leaders in attendance, INVISTA presented a review of consumer insights, launched the new-look COOLMAX® and THERMOLITE® brands and hosted a fashion show presenting exclusive key trends and concepts for 2016-2017.

The seminar reconfirmed the continued focus and commitment to the sock industry that INVISTA has demonstrated over many years through innovation, quality ingredients and services it provides the segment.

Jane Gwyther, EMEA Sock Marketing Manager at INVISTA says: “We are delighted to host another sock seminar event in Istanbul, and to show our commitment to the segment – we strongly believe that through our LYCRA® brand, COOLMAX® brand and THERMOLITE® brand we can help our customers create value in their product by delivering a quality ingredient giving lasting fit, freedom of movement and premium comfort.”

LYCRA® Fibre Moves: Innovations to shape the future of legwear

LYCRA® Fibre Moves 2016

INVISTA, owner of the LYCRA® fibre brand, revealed a number of innovations at the only global legwear conference in the world, held last week in Como (Italy). Professionals from right across the industry were treated to a series of talks and seminars on the future of the legwear industry and the consumer reality of hosiery today and tomorrow.

As part of its continuing commitment to sustainability via Planet Agenda, Rob Dewhurst of INVISTA presented the new LYCRA® AquaNRG technology which is designed to save 30% of water usage used during the dyeing process (currently 100-150 litres of water are used for 1 kilogramme of hose – that is a bottle of water for every 9 pairs of tights!). Dewhurst further elaborated that the reductions in water usage and also a reduction in energy for water heating/cooling could reduce the process time by 1-2 hours and of course reduce waste water. The process has been trialled and Dewhurst commented: “We are ready to work with our customers, 85% of whom have already indicated that they would favour a technology that reduces or even eliminates the scouring process, to validate these findings and scale up the technology. And of course, we are exploring the possibility of extending this new technology into other applications.”

LYCRA® Fibre Moves 2016

In product terms, INVISTA introduced two innovations: LYCRA® Super Summer Sheer technology and Compression for everyday. In an entertaining talk, Sybille Bald of INVISTA, commented: “This new Super Summer Sheer technology has been designed to create and highlight fresh perspectives on ultra sheer hosiery … designed to be worn during the warmer summer season, by delivering sheerness with lasting fit, barely felt hosiery and optimal durability our aim is to position it as the leading ‘Better than Bare’ offering.” The technology makes ample use of the finest ultrafine LYCRA® fibres (T777F) and anti-laddering FUSION™ technology.

The compression market is growing rapidly with increases of some 600% reported in the last four years, said Consuelo Banon and Sybille Bald of INVISTA, on the second day of the Conference. Based on research from over 4,390 consumers in North & South America and Europe, findings show that these increases are not accounted for by the medical need of wearers but more by performance and wellbeing/beauty concerns – that is, for everyday wear, tired legs and contouring the leg for a better visual appearance. The new fibre (T772F) offer interior compression with outer run-resistance and has to be used in every course to be part of the LYCRA® Energize programme.

LYCRA® Fibre Moves 2016

Rethinking fit was the concern with the 4th innovation – the LYCRA® FIT FINDER application which enables women to find hosiery that fits and feels comfortable. A new approach moving away from Size to Fit to Stretch-to-Fit. INVISTA with Select Research has created a trial app which is multimedia and has already been trialled in Poland with Ferax and in store (Gatta). It is a easy to use application designed for the ‘mobile’ generation and dovetails neatly into the ‘selfie’ and personalised consumer. The application is not fully commercial yet but its ease of use (tested by Underlines) should ensure that the app will engage consumers.

LYCRA® Fibre Moves 2016

Further speakers highlighted the UK as a still expanding market in 2015 whilst most other European markets were still declining. Of a total spend on fashion of 200 billion Euros a year, the UK was currently spending 43.8 billion (followed by Germany with 39.9 billion) on purchases including outerwear, legwear and lingerie and shoes. However in relation to hosiery and socks, Germans are the kings of Europe with more purchases than any other European country.

The conference also illuminated that the fastest growing sector of purchases is via mobile devices including particularly Smartphones (the top 5 markets for smartphones are China, USA, UK, Japan and South Korea and unsurprisingly perhaps these countries are the top players in e-commerce sales).

A full report on the Conference will appear in the next edition of Underlines Magazine.

Willy Hermann first to adopt LYCRA® BEAUTY Cooling Technology

Bandeau_WH[1]

The first commercial collection using the new LYCRA® BEAUTY COOLING technology was developed by Austrian manufacturers Willy Hermann, Eurovet’s Designer of the Year 2016, and will be presented at Interfilière Paris in January. Launched last September, the COOLING technology by LYCRA® BEAUTY brand was designed in response to consumer needs for increased sophistication and shapewear comfort, after consumer research conducted by INVISTA indicated 69% of female consumers find moisture management in shapewear to be extremely or very important, with only 42% satisfied.

“To ensure we bring our customers the latest in intimate apparel, we collaborate with LYCRA® for our fabric innovations. Therefore we are very happy to be the 1st ever mill to have LYCRA® BEAUTY COOLING technology certified fabrics commercially available in Europe. Depending on the customer need, the offering reaches from lightweight to heavier fabrics – but of course all with long-lasting shaping performance and moisture management”, says Ralph Hermann, Managing Director Willy Hermann GmbH.

What do women want from legwear? Read it first in Underlines

AW1617 Trends Illustration

Always committed to innovation, INVISTA, owner of the LYCRA® brand, is currently holding trade seminars and presentations across the globe to introduce 2016/2017 trends for socks and hosiery. The Legwear Fashion Directions reveal what benefits consumers will expect from their hosiery over the next few years, giving B2B partners the opportunity to adopt and promote them early.

“We have developed multiple solutions for the legwear industry that places the consumer at the centre of our innovation process; always directed towards the future but engaging with lifestyle trends and needs that are relevant and powerful,” says Sybille Bald, Global Segment Leader at INVISTA. “From the high-powered women looking for her legwear to deliver in all situations to the young care-free spirit looking for gear that mirrors her lifestyle.”

See these forward trends and insights into the future of legwear first in Underlines, out on 4th January 2016.

LYCRA® Fibre in starring role at Mare di Moda

The 2015 edition of Mare di Moda will highlight the strong bond between Italy’s textile producers and LYCRA® fibre, a logical choice for beachwear, sportswear and intimates. LYCRA® will be displaying the 2017 swim collections developed with European weaving and knitting mills exhibiting at the show. Eurojersey (Sensitive®), Brugnoli, Carvico, Billon Design, Penn, Maglificio Ripa, Piave Maitex, Tessitura Taina, Wegal & Tricotel and MG2 Creation are just some of the leading fabric houses who will present beautiful fabrics in LYCRA® specialities such as LYCRA® XTRA LIFE™, LYCRA® SPORT and LYCRA® BEAUTY.

Sensitive®Fabricslower

Eurojersey’s fabrics offering a collection of prints and patterns combined with single colours, emphasising the potential of the brand’s entire range of colourfast, 100% Made in Italy technical fabrics with LYCRA® XTRA LIFE™

Ripa Splash J3290

Ripa Splash J3290

Debuting at Cannes, the new fabric featured above, is designed for applications in the beachwear sector with 25% composed of LYCRA® XTRA LIFE™, with superior resistance to harmful effects of water, heat and suncare products.

MG2 Creation

MG2 Creation

French specialist in wovens, MG2 Creation, have new two-way stretch with  LYCRA® and honed visual effects in discreet second skin fabrics. There are tiny woven and jacquard motifs and raised patterns and blocks.

Video: COOLING by Lycra® Beauty

Read more about the LYCRA® brand’s new generation of shapewear fabrics with COOLING technology by LYCRA® BEAUTY, which offer superior comfort thanks to its moisture management system.

LYCRA® BEAUTY – more shapewear comfort with Cooling Technology

Interfilière New York debuted Creative Lab, a new format in partnership with Concepts Paris and the LYCRA® Brand earlier this week at the Altman Building in Manhattan, New York. INVISTA presented their COOLING technology by LYCRA® BEAUTY brand which was  followed by a Summer ’17 trend presentation by founder and CEO of Concepts Paris, Jos Berry.

The LYCRA® brand’s new platform, COOLING technology by LYCRA® BEAUTY, has been designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. The foundation provides the wearer outstanding shaping with long-lasting freshness and permanent moisture management. Consumer research conducted by INVISTA indicated that *69% of female consumers find moisture management in shapewear to be extremely or very important, with only *42% satisfied.

COOLING technology by LYCRA® BEAUTY

COOLING technology by LYCRA® BEAUTY

“The secret of COOLING technology by LYCRA® BEAUTY is COOLMAX® technology,” said Arnaud Ruffin, Strategy and Business Development Director at INVISTA Apparel. “It features fibres with an engineered cross-section, enabling moisture to reach the fabric’s outer surface where it evaporates quickly. COOLING technology by LYCRA® BEAUTY addresses the problem of shapewear discomfort due to body temperature, which was reported to be a challenge at the consumer level. Fabrics from international mills are already available, and we expect first adoptions to hit shelves in the coming seasons.”

Superior comfort & performance with LYCRA® BEAUTY

Superior comfort & performance with LYCRA® BEAUTY

*Source: Global Consumer Shapewear Study – 2010 Strategic Insights. Italy, France, Germany, USA, UK, Brazil, Mexico and China.