For the Autumn/Winter 2016 collection, Marlies Dekkers was inspired by the goddess of strategic battle Pallas Athena. Marlies speaks of the powerful ideas behind the collection: “All my work as a feminist designer is inspired by muses, powerful female icons from past and present. Although women have been marginalised for centuries, archetypes of female power have always been there and through my designs I bring them to you, to help us shape the world of modern-day feminism.”
The embodiment of female intelligence, Pallas Athena is tough, clever and glorious. Her wisdom guides heroes in conflict, like when she presented Perseus with a very smart gift: her own bronze shield. The reflections on the shield made it possible for Perseus to see Medusa without being turned into stone, enabling his ultimate victory.
“Today, I want this smart and sensual goddess to inspire us, modern women, to move forward. To whisper wisdom in our ears and to lead us to victory, looking gorgeous in the process” adds Marlies Dekkers. “My Pallas Athena collection invites you to be a heroine in the most important battle in a woman’s life: the battle inside your own mind. Dare to be victorious.”
Marlies Dekkers presented her new lingerie collection at the one-off marlies|dekkers clubnight in Rotterdam. Over 330 Dutch and international guests were the first to experience the Awaken Your Senses lingerie collection, highlighted with a choreographed dance depicting four women’s sensual fantasies. During the show, sensual stories written by Marlies Dekkers herself were read aloud and a string quartet and 25-member choir mesmerized the crowd.
The new collection consists of four styles with a new signature reminiscent of women’s fantasies, featuring fabrics that are usually used in outerwear: denim, leather, silk and pinstripes. Necklines are framed with a type of shoulder strap entirely new in the world of lingerie, and the choice of using outerwear fabric proves that lingerie can be seen as a part of your outfit.
“I went looking for the perfect bra that would match a certain mood. When I feel provocative and I feel like having an exciting evening, I want the perfect leather bra that fits well and is fashionable at the same time. I managed to design the Rolls Royce of leather bras that has my characteristic perfect fit and a highly provocative design. I did the same with the denim, silk and pinstripe bras. A different set for every fantasy,” says Marlies Dekkers.
Styles in the Awaken Your Senses collection are: Calamity Jane, a denim push-up set with jeans stitching and leather look shoulder straps for the liberated cowgirl; the super feminine Mulholland Drive, a shiny silk push-up set with stitched circles on the cup; Femme Fatale, a sexy black leather bra with extra push-up for the ultimate seduction; and Gloria, a black push-up and balcony pinstripe set for the real tough ladies.
During the first decades of the 20th century, Paris was the artistic capital of the world, a place filled with magic and possibility. The gifted and powerful Misia Sert, who supported the century’s finest artists, writers and musiciais, was the inspiration behind Marlies Dekkers‘ collection for Autumn/Winter 2015.
Her famous Parisian salons brought together unforgettable geniuses like Renoir, Monet, Stravinsky, Toulouse-Lautrec, Proust, Debussy, Ravel, Picasso and many more, who honoured her as a muse for their paintings and poems. To celebrate this incredible woman and her everlasting influence, Marlies created a couture collection that will tickle women’s imagination, encouraging ladies to discover a marvellous Misia inside each one of them.
The marlies|dekkers Style Collection combines the brand’s perfect fit with some of the season’s hottest trends and influences, and has been developed for women who regard lingerie as an important part of every ensemble. Dutch designer Marlies Dekkers lays the foundations for every woman to shape her personal sense of style and injects the collection with striking accent colours, prints and playful embellishments.
marlies|dekkers presents The Dancing Princess, a new collection available in selected stores from February 2015. Inspired by the tale of a rebellious Indian princess who broke with tradition leaving palaces and splendour behind to live her days as an artistic pilgrim, choosing the path of female liberation in a patriarchal society, the exclusive couture line features embellished lingerie in limited availability.
This Autumn/Winter Marlies Dekkers launch the exclusive Couture Collection. Provocative, sensual and unapologetically sexy, this is a collection where the glamour of the catwalk clashes head-on with the rock ’n roll atmosphere of the stage. Handmade and limited in availability, the Couture Collection was inspired by Joan of Arc, a young and strong woman following her heart and achieving remarkable goals in her life.
The Couture Collection consists of two styles: The Heroic Journey, reflecting the contrast between softness and hardness, in a soft brownish-purple tone, and The Victory, a bold statement in structured gold leather and decorated with beautifully designed ornaments such as the Fleur de Lis dangling from the neckline. Both styles will launch September 2014 in limited numbers.
Eppo and Marlies
Investment fund Karmijn Kapitaal and Creative Director Marlies Dekkers are proudly presenting Eppo van Berckelaer as new Chief Executive Officer of trendsetting lingerie company marlies I dekkers. Bringing extensive knowledge of Business Development, E-commerce and Marketing Management and having worked for A-list brands like O’Neill and Coca-Cola, Van Berckelaer is the designated person to execute the company’s new strategy.
The company has set a new strategic course with a more important role for e-commerce, aiming to achieve its growth goals and also create a brand experience for the online shoppers. These improvements are not only focussed on providing world class service to consumers, but also serve the company’s retail partners by enabling them to anticipate consumer needs in a faster and more flexible way.
“I feel great pride in serving a strong Dutch brand with such extensive international stature. I am also very much looking forward to working with Marlies Dekkers, an inspiring woman who has a creative vision that has touched the hearts and souls of women all over the world. Together we will look at the future.Tomorrow’s market requires businesses to work with efficient, flexible and stable operational structures. I believe this is the way to create added value for marliesIdekkers’ customers and retail partners. And to this I am fully committed.” said Eppo van Berckelaer.