Panache Lingerie take prime spot in Selfridges windows on Oxford Street

Panache Lingerie at Selfridges

Panache Lingerie at Selfridges

Sheffield-based lingerie supplier, Panache, has takenUnknown-9 over the windows on the Oxford Street entrances from 20th to 25th May. Four windows feature key ranges in the SS2016 collections – Andorra & Clara (the Panache range) and Ardour and Quinn in the luxurious Panache Black range.

The Body Studio at Selfridges is the largest intimate apparel, swimwear, loungewear, hosiery and fitnesswear development ever, covering 37,000 sq ft and opened in April 2016.

Panache Lingerie Ltd is a family-owned business started in the early 1980’s and the company now has a collection of brands primarily aimed at the larger cupped size consumer (Panache, Panache Black, Panache Swim, Cleo by Panache, Cleo Swim by Panache, Panache Sports and Sculptresse).


Panache appoints new Head of Marketing

Victoria Sargeson2

Panache Lingerie has announced the appointment of Victoria Sargeson as Head of Marketing with immediate effect. Victoria joins Panache bringing 13 years of marketing experience, having formerly held the position of Head of Marketing and Retail Channel at Marcolin Group, where she was responsible eyewear brands such as GUESS, Gant, Swarovski, Diesel and Tom Ford.

Victoria says: “I am delighted to join the business at this very exciting time with our consumer campaign ‘Modelled by Role Models’ launching later this year as well as many other new initiatives.”

Vote for Panache’s new Modelled by Role Models campaign

Voting is open following the announcement of the second Modelled by Role Models campaign finalists. After launching the first edition of the digital campaign in 2015 to celebrate inspirational women around the world, Panache Lingerie invited customers to nominate their own role models to feature as part of the 2016 Modelled by Role Models campaign launching in September.

Panache have received thousands of nominations and selected 15 extraordinary women to go through the next stage. Voting finishes on April 29th 2016 and the winners will receive a year’s supply of Panache lingerie, a starring role in the Modelled by Role Models photo shoot in London and a set of prints of the best images taken for the campaign.

Click to learn about the 15 finalists: Continue reading

Panache announce ‘Modelled by Role Models’ competition for 2016


In 2015 Panache launched their first digital campaign, Modelled by Role Models, in celebration of inspirational women who carve their own path and drive the course of history. Following the successful campaign which featured model Marquita Pring, Sports Therapist Amy Hughes, British T34 Paralympic wheelchair champion Hannah Cockcroft, Senior Nurse Rachel Elliott, British singer Mica Paris and blood and organ donation campaigner Martyna Kaczmarek, Panache now invites customers to nominate who they consider to be their role model.

For this next chapter of ‘Modelled by Role Models’, Panache will carefully consider nominations from all over the world whether they commend an ordinary woman who does extraordinary things, a celebrity or a local heroine. The nominations process will launch on International Women’s Day, March 8th 2016, via the online portal and the closing date is April 3rd.

Panache will release a shortlist of 15 finalists and the public will then join a Panache judging panel to choose the final 6 role models. Winners will be in the next Modelled By Role Models photo shoot which will feature on the Panache website, online and offline press, social media channels and on POS in stockists.

“Who inspires you? Who makes your world a better place? Who makes you want to be the best version of you possible? Helping you feel comfortable in your own skin has always been a huge motivation behind the Panache brand, but today’s mainstream role models are typically admired for their physical attributes rather than their personal achievements. In an industry so focused on image, Panache felt compelled to help shift this perception by asking the question – ‘What if we championed the next generation of role models?'”

Panache campaign nominated for Drum’s Social Buzz Awards

Panache‘s Modelled by Role Models digital campaign has been nominated for Best Socially Responsible and Best Consumer Goods Campaigns in The Drum’s Social Buzz Awards. The award ceremony will take place on November 25th in London.

Jennie Bianco, Head of Marketing for Panache Lingerie said: “We are excited to have been nominated for two categories in The Drum’s Social Buzz Awards. This was our first global campaign and celebrates female role models each chosen for their individual strengths, achievements and contributions to society. We are extremely proud of the results”.

Panache shortlisted for Best Marketing Campaign at Drapers Awards

Panache Lingerie have been shortlisted for Best Fashion Marketing Campaign at the Drapers Awards. The brand’s first global campaign, Modelled by Role Models, features sports therapist Amy Hughes, model Marquita Pring, British T34 Paralympic gold medallist Hannah Cockroft, senior nurse Rachel Elliot, British singer and charity campaigner Mica Paris as well as blood donation campaigner Martyna Kaczmarek.


Jennie Bianco, Head of Marketing for Panache Lingerie said: “We are delighted to be a finalist in the Drapers Awards for Best Fashion Marketing Campaign. This was our first global campaign and celebrates female role models each chosen for their individual strengths, achievements and contributions to society. We are extremely proud of the results.”

Panache Lingerie – on the awards list

Panache Lingerie has been shortlisted for two categories for the Cosmopolitan Awards – Best Curves and Luscious Lingerie – Award ceremony taking place on September 14th.
Panache (Style: Jasmine)

Panache (Style: Jasmine)

Jennie Bianco, Head of Marketing for Panache, commented: “We are extremely excited to have been shortlisted in two categories of the Cosmopolitan Fashion Awards this year. We are very proud of our fit and style credentials that have been fundamental to our business for over 30 years and thrilled that our customers have nominated us for the Awards.”
The larger cup sized brand is also in the running as Best Lingerie brand in the Reveal Awards (to be announced on 7th September).