Triumph‘s enchanting sequel to the award-winning ‘Find the One’ animation, ‘Find the One, Again’ sees the story revisit the heroine Hannah Ferguson, Sports Illustrated model and global face of Triumph lingerie, following the birth of her first baby. Central to the narrative is the journey of reclaiming your shape following motherhood and the discovery of finding ‘the one’ perfectly fitting bra in a charming and whimsical approach.
Featuring Triumph’s latest innovation Magic Boost, ‘Find The One, Again’, showcases the revolutionary solution the range offers in amusing before and after style shots. Supported by a soundtrack from Tony award-winning composer Jason Robert Brown, a professional orchestra and choir, the lead vocals were also performed by acclaimed Broadway singers, J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer.
Triumph‘s new campaign ‘Find the One‘ sees the brand innovating by launching a fairytale-inspired animated movie that brings to life the magical experience of finding the perfect fitting bra. Following the successful Stand Up For Fit campaign, the innovative ad stars Triumph and Sports Illustrated model Hannah Ferguson, the first lingerie model to be animated, and is currently inviting spectators in the UK, Germany and Italy to book a fitting.
Eszter Szijarto, Head of Brand Marketing at Triumph says: “It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a bra fitting. By transforming our model, Hannah, into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life – The One.”
To celebrate the launch of Triumph’s Find The One animation, the brand is giving 15 lucky winners the chance to see themselves become an animated character. Winners of the Animate Me competition will be drawn by Triumph’s talented illustrators and receive a sketch illustration of their very own modern, fairytale character.
Triumph is proud to announce its innovative Magic Wire™ Bra, which features all the support of a traditional underwire bra whilst offering the comfort of no metal wire, has won the Red Dot Best of the Best 2015 Award. Inspired by women’s complaints about underwire bras, Triumph designed the Magic Wire™ Support System which replaces the metal support with a sealed silicon wire, making the bra infinitely more comfortable.
Klemens Moeslinger, Head of Design at Triumph International AG says: “We are absolutely delighted to have been awarded the Red Dot Best of the Best award for our Magic Wire™ Bra. To be recognized for making a difference to women’s lives through design innovation is truly fantastic.”
Triumph International intends to refocus on women’s underwear, its core business, while Huber is aiming to expand its portfolio as regards the men’s high-end underwear segment.
HOM moves to Huber Holdings
Hom, based in Marseille, was founded in 1968 and become part of the Triumph group in 1986.
Austrian company, Huber, already owns the Huber, Hanro and Skiny brands. Full details of the deal have not yet been revealed but it is reported that Hom’s HQ will continue to be based in Marseille with no significant changes in organisation.
The HOM brand has a strong market niche in the premium men’s underwear market available in major retailers and distributed worldwide, particularly strong in the Asian market. Huber has limited exposure in France and Asia so the new deal should extend the group’s influence. Similarly Hom will now be able to take advantage of Huber’s integrated production site.
Triumph International’s activities will now be concentrated on two main brands: Triumph and Sloggi (for both men and women).
International household name Triumph has recently announced their return to the Moda Lingerie & Swimwear trade show, joining a strong roster of the intimate apparel industry’s biggest names. The show, which will take place from the 15-17 February 2015, will offer visitors this season an increasing variety of product and brands such as Wacoal Europe, Panache, Moontide, Simone Pérèle, Charnos and Maison Lejaby, as well as European brands Avet and Ghiro.
Caroline Van der Woude, head of sales in the UK & Ireland for Triumph said: “Triumph is proud to participate in the Moda show as an exhibitor. It provides an excellent forum for us to highlight our innovation and key concepts to the intimate apparel industry, as well as telling the rich story of our heritage”.
Penny Robinson, event director for Moda Lingerie & Swimwear praised the strong starting line-up of brands, commenting: “As the sector’s national show we are delighted to be able to offer even more variety this coming season, Triumph coming on board has been in response to a great demand from our visitors and we are listening and acting on their feedback all the time. I am looking forward to the season ahead and welcoming more great brands to the line-up.”
Triumph International has just launched its ‘Magic Wire’ innovation: all the support of a wire without the wire! The key to the new product is the use of a clever little silicone piece that gives the support and a built-in mesh stabiliser that offers additional support. The introduction is backed with their new campaign #NiggleFix – a platform to enable women to share those things that frustrate them on a day-to-day basis.
The Body Make-Up series will encompass the Magic Wire and the Contouring Sensation (new range) will bring beautiful and feminine shapewear with the new technology.
The campaign slogan is Triumph Magic Wire™: Wearing is Believing. It was officially launched at the end of August in the Triumph pop-up shop in Manhattan which stays open until September 10th.
Lingerie giant Triumph surveyed more than 10,000 women last year to discover their issues and frustrations when it comes to selecting lingerie. Confirming the urban myth, results showed over 76% of women wear the wrong bra size, which spurred the company to announce a mission to fit 10,000 in the UK in 2014 with an overall goal of fitting 100,000 worldwide.
Triumph’s survey also revealed that over 73% of women agreed that badly fitting lingerie affects their confidence, negatively impacts their working day and can even affect their performance in job interviews, however on average spend only £88 a year on lingerie compared to other size specific wardrobe essentials such as shoes, where women spend an average of £400 a year.
Sheila Hamilton, UK Managing Director comments “At the heart of Stand Up For Fit likes the knowledge that the perfect lingerie can dramatically improve the way one looks and feels, and translates into feeling more confident”
Customers are urged to book an appointment online or come into a Triumph store nationwide, including flagships at Stratford or Bluewater, or Maison Triumph, the Covent Garden pop-up, for a complimentary bra fitting and to ‘Stand Up For Fit’.