Ultimo opens new House of Fraser concession in Edinburgh

British lingerie brand Ultimo has opened a third Scottish concession in House of Fraser as part of the brand’s 2016 expansion plans. The new Edinburgh shop will follow in the steps of Glasgow and Oxford Street to give customers an engaging shopping experience, offering stylish lingerie solutions as well as expert advice from brand ambassadors.

Ultimo Managing Director Petra Drali comments: “We are hugely excited about our new House of Fraser openings as concessions are an engaging way for us to showcase our extensive fashion and core collections, whilst offering expert lingerie styling tips and making the brand more widely available to shoppers.”

Heidi Klum Intimates campaign targets major cities ahead of Valentine’s Day


Heidi Klum Intimates Campaign shot by Rankin (Liverpool St. Station, London)

Heidi Klum Intimates have launched a new advertising campaign running through to 14th February in strategic sites across London, Manchester, Birmingham, Liverpool, Glasgow, Bristol, Newcastle and Edinburgh. Intended to elevate de Heidi Klum Intimates brand in prestige, the campaign represents a substantial investment by the Bendon Group and will also run before Mother’s Day in March.

Rail digital 6-sheets, shopping mall digital 6 sheets and M-Vision sites throughout the UK are adorned with the stunning imagery, and the piece de resistance can be seen at Manchester Trafford Arch. To coincide with the campaign launch, House of Fraser Oxford Circus will be housing a Heidi Klum Intimates pop-up shop featuring an exclusive colourway of the popular Astrid lingerie set from Tuesday 2nd February.

Ultimo hosts ‘Wise Men’ shopping event at House of Fraser


Ultimo is on a mission to educate men with what women really want this Christmas. Following the results of a recent survey conducted by international leading blogs Huffington Post and AskMen, which revealed most men don’t even know how much a bra costs, the lingerie brand is hosting special ‘Wise Men’ shopping evenings to help men pick the perfect lingerie for their loved one.

The ‘Wise Men’ shopping experience will be held at Ultimo’s concessions on House of Fraser Oxford Street and Glasgow, with the first event happening tonight at House of Fraser Oxford Street from 5-8pm. In addition to shopping advice, all customers will receive a 20% discount on all full price purchases,  a warming glass of festive Pogues whiskey with free miniatures to take away, and advice offered by renowned skincare brand Clinique.

Nubian Skin – Now available at House of Fraser & ASOS


Nubian Skin are proud to expand their retail footprint with the addition of House of Fraser and ASOS. The hosiery will be stocked at 4 House of Fraser stores across the UK including the flagship Oxford Street store, City (by Bank), Birmingham and Manchester, meaning women of colour across the UK can now walk into their local department store and pick up a pair of nude tights that match their skin tone.

Nubian Skin aims to empower and inspire women by alleviating the struggle women face when trying to find natural tone garments. Founder Ade Hassan notes that she “didn’t want customers to have that same feeling of having to ‘make-do’,” – fast-forward four years and the much needed Matt 10 Denier Tights and Hold-Ups are available in four signature ‘flavours’: Berry, Cinnamon, Caramel and Café au Lait. Nubian Skin hosiery can also be found in store at Fenwick Bond Street and online at MyTights.com.

Ultimo – new concession launch in House of Fraser

British lingerie brand, Ultimo, celebrated its latest high profile concession opening at House of Fraser‘s flagship Oxford Street store, with a Fashion Presentation & Fashion Insiders’ consumer event last night.

Presenters offering fashion tips at House of Fraser on 10th September

Presenters offering fashion tips at House of Fraser on 10th September

Fashion expert Grace Woodward (X Factor & Britain’s Next Top Model) and celebrity stylist Frank Strachan (Jessie J and The Saturdays) were on hand to answer questions on the 3rd floor of the Oxford Street store (lingerie department).

The first 20 customers received a free Ultimo lingerie set from the new seasonal collection.

Ultimo Concession in House of Fraser's Oxford Street store

Ultimo Concession in House of Fraser’s Oxford Street store


Ultimo opens House of Fraser concession

Ultimo Darcey

Leading British lingerie brand Ultimo is set to celebrate its latest concession opening at House of Fraser’s flagship Oxford Street store with a consumer event scheduled to take place tonight at 7pm. During the ‘AW15 Fashion Presentation With Ultimo & The Fashion Insiders’ fashion expert Grace Woodward (X Factor/Britain’s Next Top Model) and celebrity stylist Frank Strachan will be presenting their fashion tips and answering questions live on stage.

All attendees will be treated to an exclusive 20% discount on all purchases over £35, a glass of bubbly and a gift with purchase on the evening, and the first 20 customers will also receive a free Ultimo lingerie set from their new seasonal collection. The Ultimo concession is located  within the lingerie department on the 3rd floor of House of Fraser.

Sophie Ellis-Bextor launches new Pretty Polly range at House of Fraser

Sophie Ellis-Bextor unveils her debut fashion range of tights for Pretty Polly at House of Fraser

Customers visiting the House of Fraser hosiery department last Friday had the chance to meet Sophie Ellis-Bextor and buy her new range of tights for Spring/Summer 2015, in collaboration with Pretty Polly. Recently nominated as one of Britain’s CoolBrands, Pretty Polly is famous for dressing the legs of famous, iconic women, and for pushing the boundaries of design and innovation whilst remaining accessible.

Sophie Ellis-Bextor unveils her debut fashion range of tights for Pretty Polly at House of Fraser

Sophie’s collection features quirky and retro elements such as musical notes and bow back seams.