Sneak peek: Wacoal Europe SS17

Freya SS17 Sassy

Wacoal Europe kicks off Spring/Summer 2017 with Sassy, a new range from Freya with a nod to retro styling, on-trend beige and cream colour and a gorgeous lace overlay. The bustier features padded moulded cups for great shape, soft boning throughout for comfortable support and is accompanied by a choice of brief, short and Brazilian. Available in sizes 32-38C, 28D-38G, 30-36GG.

Elomi offers a touch of luxury with Opal (34-46 D-H), an underwired half cup bra with stunning multi-coloured floral embroidery, vertical seams for added uplift and shape and a matching brief. Chrystalle is the latest range from Wacoal, a beautiful collection of bras, briefs and lounging pieces in a couture inspired botanical tulip print designed in Italy and exclusive to Wacoal. The padded push up bra features a three section foam cup to give a natural shape, whilst removable cookies give a push up and inwards for accentuated cleavage. Available in sizes 32-36A and 30B-38D.

Fantasie SS17 Angelina

Last but not least Wacoal Europe presents Angelina, a captivating and romantic collection with a premium edge from Fantasie. Exclusive to the brand, the Swiss designed floral embroidery rests on a warm café au lait base and is adorned with three tone bows and a diamante trim. The underwired vertical seam bra (available in sizes 32-38C, 30D-38FF and 30-36G) creates fabulous cleavage without padding and is joined by the underwired side support bra, a choice of brief or deep thong and an elegant chemise.

Freya Active – Fit for Anything!

Freya Active has been nominated in the Support Wear Category in the Your Fitness Style Awards. Freya Active designs a range of fashionable, supportive and perfectly fitting sports bras, which are available from a B-K cup and 28”-40” back.

Freya Active Crop Top & Running Short

Freya Active Crop Top & Running Short

Freya has also been put forward for its stylish and supportive swimwear in the Swimwear Category. The brand was chosen by the team at Your Fitness as they loved the bright, bold and perfectly fitting collections that are launching for SS2016. The Freya Swim collections include everything from strapless bandeau tops to full swimsuits and kaftans in a large range of sizes (B-JJ cup and 28”-40” back).

Public voting commenced on 28th February and runs to 1st May so go online and show your support on

Freya celebrates at the 20th annual MOBO Awards

4th November: Freya was at the MOBO Awards which has become one of the most televised music shows in the world, celebrating its 20th anniversary in 2015 with some of the biggest names in the music industry and performances from Ella Eyre, Krept and Konan, FKA Twigs and Rita Ora.

Mobo Awards - 20th anniversary

Mobo Awards – 20th anniversary

Fresh off the red carpet Freya met Vanessa White from The Saturdays, Game of Thrones star Nathalie Emmanuelle and sportswomen Nicola Adams and Heather Watson to name a few. Celebrities and VIP’s were also treated to bra fittings, by Freya’s expert bra fitter Catherine Pilkington.

Ann-Marie Manley, Head of Marketing of Freya, said: “The MOBO Awards 2015 were a huge success for us, this is our 5th time we’ve been asked to take part and this year we were so delighted we got to meet such incredible female artists such as FKA Twigs and Ella Eyre and thrilled they won on the night also.  It was incredible to showcase Freya’s collections, as well as styles from our sister brands Wacoal, Huit and b.tempt’d.”

Freya wins Award at Cosmopolitan Fashion Award

Freya Lingerie (part of the Wacoal Europe Group) has won the Cosmopolitan Fashion Award for Best Luscious Lingerie Brand.

The Cosmopolitan Awards took place on last night and were part of the Cosmopolitan Fash Fest, a week-long event celebrating the best of fashion.


An exciting catwalk show which showcased the latest high-street trends also followed the awards.  The glittering awards ceremony held in London’s Battersea Evolution and the Freya team were joined by a group of Freya fans including Radio One DJ Gemma Cairney and the style savvy blogger IrenaDWorld.

Freya wows fashionistas at the Cosmopolitan Lingerie Show

Freya Lingerie were proud to showcase their AW15 collections at the glamorous Cosmopolitan Lingerie Show last night. The event saw a crowd of around 200 lingerie loving fashionistas take to London’s One Marylebone, where they were pampered with free beauty treatments as well as being wined and dined with cocktails and canapés. Gracing the Cosmo Catwalk, Freya presented a number of styles from their Autumn/Winter 2015 as well as the gorgeous bridal collection Deco Darling.

Guests were treated to a pair of ‘Freya Fancies’ knickers as well as a Cosmopolitan goody bag, and Freya also offered professional bra fittings and advice on how a correctly fitting bra can improve breast health and body confidence.

Freya returns to the Cosmopolitan Lingerie Show


Freya Lingerie are set to showcase their AW15 collections at the Cosmopolitan Lingerie Show on Monday 14th September, the first day of Cosmopolitan Magazine’s #FashFest. The event will include a catwalk show, beauty treatments, pop-up shops and goody bags as well as bubbly cocktails and canapés for the guests (tickets can be ordered here). Freya has also been nominated in the Cosmopolitan #FashFest Fashion Awards, in the ‘Best for Luscious Lingerie’ category.

Freya’s Head of Marketing Ann-Marie Manley said: “We are delighted to be a part of the Cosmopolitan Lingerie Show once again. We have taken part every year since the Lingerie Show started as we love getting to meet fans of Freya and introducing new lingerie lovers to the brand as well as spreading awareness about the importance of wearing correctly fitting and supportive lingerie.”

Freya nominated in Reveal Online Fashion Awards


Freya Lingerie is excited to announce it has been nominated in the Best Lingerie category for the Reveal Online Fashion Awards, which celebrates the very best of online shopping. The awards offer Reveal readers the chance to vote for their favourite brands – boasting votes from over 12,000 readers in 2014, it is the biggest reader-voted online fashion event in the industry. Voting is open and everyone will be automatically entered into a prize draw to win one of 10 beauty goody-bags worth £100, or a VIP trip to London to attend the awards ceremony.

Ann-Marie Manley, Freya’s Head of Marketing said: “We are delighted that Freya has been nominated in the Reveal Online Fashion awards, especially because these awards are voted for by the Reveal readers!  Freya’s SS15 collections have received such a fantastic reaction and most recently our swimwear collections Bondi, Gold rush and Deco swim have been hugely popular! We’re so excited to have been nominated and we wish everyone the best of luck.”