Behind the scenes: Affinitas AW16

Ahead of the new collections being revealed in Paris this weekend, Affinitas have shared behind the scenes videos from the Autumn/Winter 2016 photoshoots. Visit Affinitas’ YouTube channel to watch the Parfait behind the scenes video.

Nicki Minaj celebrates in Parfait Lingerie

NickiMinaj

Nicki Minaj was a lady in red this Halloween wearing the worldwide best-selling Charlotte Padded Bra set by Parfait. Featuring retro tape detailing and perfectly placed bows, the bra and its accompanying briefs are available in a variety of colours from pastel peach to deep violet.

Feathers of Marlow win £300 worth of Affinitas & Parfait lingerie

Cupcake Panty by Affinitas

Cupcake Panty by Affinitas

Affinitas & Parfait are delighted to announce that Feathers of Marlow are the winners of £300 worth of lingerie after entering the brand’s trade show competition at MODA UK.

Rebecca Spiers, Affinitas & Parfait Sale Manager for Europe, has said: “I was delighted that Feathers of Marlow were pulled out of the hat at Moda and won our first prize of free stock. I look forward to hearing that Feathers’ customers enjoy wearing our best selling collections that we sent them!”

Lingerie Fashion Week® FW14 takes designers to new heights

LFW 2014 by Alberto Lama

Lingerie Fashion Week®, the first Fashion Week worldwide exclusively created for intimate apparel brands, entered its third season for Fall/Winter 2014 with a twist. Fifteen plus domestic and international designers took the stage via Runway, Presentation and Special Exhibition, with a few surprises in store, at New York’s Canoe Studios February 20th, 21st and 22nd.

Ones to Watch_Iris London L, Lola Haze center, Negative Underwear R_Alberto Lama Photography

Bradelis New York, Naked Princess, Layneau Collection and Kix’ies Thigh Highs, amongst other brands, rocked the runway showcasing their new collections. Global lingerie powerhouse and full bust cult-favorite Affinitas & Parfait closed the season Saturday night, turning the runway into an enchanted forest to showcase their FW14 collections along with the brand new Cupcake Panty line. 

fashion, lfw

Special exhibitions were ‘Ones to Watch’, presented by Digital Media Partner The Lingerie Journal, featuring new & emerging designers Arsenic & Vieilles Dentelles, BlackBird Underpinnings, Iris London, Lola Haze, Negative Underwear and Nevaeh Intimates, and the exhibition by sculpture artist Heather Corey, “Love Corsetry”: a textural and colorful expression of the corset drawing inspiration from the feminine form and Parisian glamour.

LFW 02-21-14 (653 of 681)

Love Corsetry, by Heather Corey

Affinitas & Parfait retailers named as winners in The Best of Intima Awards

New_Affinitas_and_Parfait

The Best of Intima Annual Gala Awards, held on 4th August 2013 in New York City, named accomplished retailers across the nation. Affinitas & Parfait is proud to announce that three of their own retailers, Bra La Vie!, LiviRae Lingerie and Petticoat Fair have been named as winners in the European Flair, Best Community Support and Best Destination Store.

With a penchant for special touches, southern charm and a desire to empower women, Bra La Vie! Boutique in Hammond, Louisiana aligns with the Affinitas & Parfait mission to provide women with affordable and luxurious pieces that make them feel fabulous. Likewise Georgia-based LiviRae Lingerie, owned by Cynthia Richards and Molly Hopkins and home to the hit Lifetime TV show “Double Divas,” is a proud carrier of the brand. Petticoat Fair, located in Austin has been committed to the same perfect fit and wonderful customer experience that aligns with the core integrity Affinitas & Parfait. Petticoat Fair has been servicing women in the central Texas area since 1964.

Affinitas Intimates looks forward to continued relationships with Bra La Vie!, LiviRae Lingerie and Petticoat Fair.

Affinitas & Parfait launch Neo-Romantic spring/summer ‘14 collection at Moda

Affinitas Sienna

Affinitas Sienna

Affinitas Intimates will be releasing their new Spring/Summer ’14 collection, inspired by the early beginnings of spring at Moda, on 11-13 August 2013. The collection has a delicate feel and colour-ways of blues, pinks, lilacs and nudes; in addition to this the soft floral motifs and lace detail give the collections a great spring and summer impression.

For Spring/Summer ’14 Affinitas are introducing five new lines that truly capture the Neo-romantic theme: ‘Sylvie’, ‘Julienne’, ‘Amandine’, ‘Lara’ and ‘Sienna’, as well as continuing the much loved ‘Nicole’ in new colours.

Parfait_charlotte_6901paddedbra_bikini6905_wildpink

Parfait Charlotte

Affinitas’ sister line Parfait will be introducing four new lines: ‘Eva’, ‘Louisa’, ‘Natalia’ and the ‘Melissa’ with the continuation of the ‘Nina’, ‘Camilla’, ‘Lola’, ‘Casey’ and the ‘Charlotte’ in new colour. The line is dedicated to embracing and enhancing the full bust woman and her curves and is now offered in expanded sizing, including bras, camisoles and bustiers ranging from 30-40D through to a G as standard, and 28-40, D through to K for the best sellers.

Rebecca Spiers, Sales Manager for Europe said: “We are very pleased to be part of our major British lingerie show and launching our new Spring/Summer ’14 collection to the UK. The UK Buyers are always looking for new collections that are on trend, good quality and represent what consumers desire and our new Neo-romantic collection ticks all the right boxes!”

Visitors to the Moda show should email Rebecca Spiers at rebeccaspiers@affinitasintimates.com for appointments at the Affinitas & Parfait stand (B4).